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AM2 INNOVATION Edited by Jason Holland jasonholland@am2.jobs


360 Play want to expand its franchise into Europe 360 Play seeks franchised openings in Europe


The operator of UK-based children’s play centre brand 360 Play is seeking to expand into Europe through fran- chised ventures. DP Leisure has launched the


‘Franchise 360’ programme, which would create fran- chised openings of 360 Play in Europe, and specifi cally in the Netherlands, Belgium and Germany.


There are currently three of the entertainment centres in the UK and DP Leisure said it was also seeking “further opportunities” domestically. Sister company DP Asso-


ciates has conducted trade investigations into the Neth- erlands, with DP’s managing director Duncan Phillips saying “the time was right” to expand to the continent.


SimEx-Iwerks says Batman appeals to a broader demographic Batman laser attraction wings its way to Vegas


SimEx-Iwerks Entertainment has created a fully themed Batman laser maze attraction, giving visitors the chance to train with the caped crusader and take on The Joker. The fi rst Batman Laser Challenge is already open at the Adventuredome theme park in Las Vegas, Nevada, US. The ride was developed


exclusively with Warner Bros.


Consumer Products on behalf of DC Entertainment, and features high-visibility lasers, UV lighting, branded elements, character dialogue, music and special eff ects. SimEx-Iwerks says adding


the Batman theme means the ride expands on the standard laser maze model and en- hances its appeal to a broader demographic of people.


The technology allows objects to be unwrapped layer by layer


Holovis technology helps unwrap ancient mysteries Holovis is working with the


Holovis has announced a new project to provide the AV inte- gration for a major exhibition on mummies at London’s British Museum. The exhibition at the London museum uses fi ndings from CT scanning to tell the diff erent stories of eight indi- viduals who were mummifi ed over a period of more than 4,000 years.


©Cybertrek 2014


museum’s technical staff to install screens and two Pro- jectionDesign F22 projectors. One projects onto a 2m (6.5ft) curved wall at the heart of the exhibition while the other is mapped accurately to create historic imagery on an ancient artefact jar, displaying the variety of content that would have been inside it.


Qsmart allows virtual queuing via user’s smartphones Accesso technology installed at Legoland Windsor


Accesso Technology Group has installed its smart- phone-based queuing solution Qsmart at the Legoland Windsor Resort after winning a contract from park operator Merlin Entertainments. A cloud-based solution that builds on Accesso’s LoQueue virtual queuing technology, Qsmart puts virtual queuing onto a smartphone-optimised


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mobile website and combines it with mobile payment features. The solution was installed at


Legoland Windsor in time for the start of the 2014 season. Merlin also extended the


terms of Accesso’s existing contract with the park for the support of Qbot, the compa- ny’s handheld virtual queuing system, for an additional three years.


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