SPORTS CONDITIONING
Members generally want a bespoke training plan that delivers fast results
different reasons why people train at clubs like City Athletic. Some want a life- style change, some want to change their body shape and others will be training for particular sporting events and char- ity challenges. But what members have in common is that they want a training programme that’s bespoke to them and that delivers specific results fast. They want to train among like-minded people who are as focused as them and who want to achieve similar end goals.”
FOCUSED TRAINING Alongside members who want to train like a professional, City Athletic has also attracted a number of actual profes- sional sports people to its facility. These include Fulham Football Club, former boxing heavyweight champion David Haye, national championship parkour runners, Division One footballers, crick- eter Nick Compton and a number of West Ham and Brighton football players. “These professional sports men and
women often have their own train- ing programmes written by their team coaches and trainers, but come to City Athletic to use the top-end facilities and equipment they don’t usually get in London,” says Claypole. “They also inter- act with our PTs to exchange ideas on high performance training.
The short-term goal for City Athletic is
to create a thriving business model that is financially stable
“In the meantime, the club’s PTs and
fitness staff are able to encourage the ‘normal member’ to train correctly, which is the main thing. The intensity, alongside the advice and motivation on offer, is what sets us apart from stan- dard health club training. Members are educated to understand how and why athletes train like this and the results speak for themselves.” Members have the choice of train-
ing in three ways: one-to-one bespoke PT sessions, independent training, or semi-private group sessions. The lat- ter is included in the membership and caters for a maximum of six members to guarantee personal service, with sessions covering strength-focused fat loss, core and stability work and Broga – a dynamic form of yoga aimed at men. To help keep things fresh and aid
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motivation, Claypole and Stafford also create 30- to 45-minute ‘workout of the day’ programmes, as well as setting monthly challenges. All new starters are given an in-depth
assessment with a PT, during which goals and aims are agreed, resulting in a bespoke workout plan and timescale in which to achieve the results, along with nutritional advice. Goals might vary from losing weight and changing the shape of their body to scratch training for a competition or event. “Around 50 per cent of members will
be training for a particular event at any given time, but trainers encourage all of their clients to aim towards something they can compete or participate in. We believe this will drive a member for- ward,” says Claypole. Although there are no sports-specific
group training sessions, PTs will tailor any private sessions towards customers’ specific needs for their event. Around 70 per cent of members invest in PT, at a cost of £60–80 an hour. But even if they’re training indepen-
dently, members can expect some input from the in-house professionals. “The gym is deliberately spacious and open- plan with nowhere to hide; if someone is training incorrectly, a PT can see and be on-hand to help and give advice,”
Issue 4 2013 © cybertrek 2013
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