The club offers a sprint track and
equipment from Life Fitness
idea of joining together with comple- mentary businesses to create a full and unique experience for members. This resulted in the creation of Trump Street, an immersive training space which spans three floors and includes the City Ath- letic gym in the basement, with The Running School (a complete technical support unit for runners), The Altitude Centre (for specialist hypoxic training), Perfect Balance (an elite rehab clinic) and the Sweatshop on the other floors. Each company recognises that, in
the same building, they have some of the best qualified, most experienced professionals in their given area, and regular meetings ensure all teams are fully briefed on new starters and up- dates within Trump Street. The aim is to identify what’s most important for each member and cross-refer to get the very best results for that individual. “The idea was to create a fitness
destination that people could use to take their specialist training to the next level,” enthuses Claypole. “Whether the user is new to sport or a seasoned triath- lete, we believe they should have access to the same elite services and products usually saved for professionals.”
Issue 4 2013 © cybertrek 2013
Nick Mennell, EMEA education & Strong is the new
skinny – consumers want to be fitter, faster and stronger
STRENGTH AND CONDITIONING From the outset, Claypole and Stafford wanted to focus on strength and condi- tioning to deliver the fast, high‐impact results they knew would appeal to their ambitious City executive target audi- ence. Alongside unique features such as a two-lane sprint track, the gym floor houses the very latest Life Fitness equip- ment including Elevation Series CV, Lifecycle GX bikes, rowers and Integrity Stairclimber. Meanwhile, for strength training, Hammer Strength HD Elite, custom-built power racks and lifting platforms are on offer, alongside a full complement of fixed and free weights including Life Fitness Signature Series equipment and a Cable Motion DAP.
global journey manager at Life Fitness, comments: “City Athletic is one of the warehouse-style strength and condi- tioning gyms that are rapidly on the rise. They are part of a new wave of unconventional gym models that are coming onto the market. “Strong is the new skinny – consum-
ers want to be fitter, faster and stronger – and strength and conditioning gyms provide the perfect way to do this. They give the everyday consumer the chance to discover their inner warrior and achieve incredible results. City Athletic allows members to undertake sports- specific training, which isn’t always easy in a conventional gym when you’re fighting for a piece of equipment.” Monthly packages at City Athletic
start at £75 off-peak, going up to £110 for a full membership. “Our member- ship capacity is purposely capped at 400 to ensure members are given enough space to work out, and that they get personal service. In fact, we believe our gym has the greatest square foot of space per member of any fitness centre in the City,” says Claypole. He continues: “There are many
Read Sports Management online
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