ADVERTISEMENT PROMOTION
We are hugely excited by the opening of the Lucozade Powerleague Multisport Arena at
Trafford and are delighted with the top quality Gerflor Teraflex sports surface we have chosen
James Price - Director of Maketing Lucozade Powerleague
Powerleague New Look for 2014 The New Powerleague Revolution!
Lucozade Powerleague is one of those brands that jumps out and says “5-a-side Football”. So why is there a move to indoor multi-sport at one of the flag ship facilities in Manchester? 2014 will soon be upon us and the there will no doubt be a rush back to fitter and healthier lifestyle for many. Lucazade
COMPANY PROFILE: POWERLEAGUE
How many centres you have? 46 How many users per year? 1.2 million visits per year (7 million player visits) Why the change from core business of just football to other community sport? There is a growing demand from our cus- tomers and from the general public to play or try other sports in high quality sporting environments. We think providing a multi- sport option to our Trafford site will help us tap into this interest, benefitting both the local residents and our business. Why pick a high end Olympic sports surface rather than a cheaper alternative? The Powerleague brand over the past 20 years has been built on providing top qual- ity football facilities. When looking at providing multisport pitches, we naturally
wanted to apply this same principle and opted for a top quality playing surface to provide customers with a fantastic playing experience. What you think the positive business and community benefits will be? We believe that diversifying the number of sports our centres can offer will help us appeal to a broader cross section of people and introduce new people to our centre. The multisport pitches will also allow us to stimulate extra demand during the tra- ditionally quieter, daytime and weekend periods. Furthermore, an additional Man- chester facility upon which a whole range of sports programmes and activities can be played will surely be viewed as a huge posi- tive for the local community.
Call or email now to take advantage of our
FREE SPECIFICATION ADVISORY SERVICE. Darren Wood – Sports Manager on 07836 366579 or
dwood@gerflor.com Visit
www.gerflor.co.uk for further information
Issue 4 2013 © cybertrek 2013 Read Sports Management online
sportsmanagement.co.uk/digital 17
Powerleague hope to help kick start the revolution in Manchester by offering sports other than football. They have replaced two indoor 3G foorball pitches with a state of the art Taraflex Sport M synthetic sports floor in a bold bid to get more members of the local community playing a wider range of sports.
Taraflex - Safest Sports Floor in Europe
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