This page contains a Flash digital edition of a book.
SPORTS ARE HUGELY INFLUENTIAL AND CAN PLAY A SIGNIFICANT ROLE IN CAUSING A ‘GREEN’ RIPPLE EFFECT, ENCOURAGING INDUSTRIES AND CONSUMERS TO IMPROVE THE CHOICES THEY MAKE EVERY DAY


RECYCLING & COMPOSTING


USTA introduced a number of new green initiatives to influence fan behaviour


• There are fan waste recycling programmes in place with recycling and compost receptacles throughout the USTA Billie Jean King National Tennis Center.


sports teams, venues and leagues aimed at enhancing the environmental evolution of professional and collegiate sports. That co-operation led to the US Open becoming a part of the third annual Green Sports Alliances Summit held in New York. The summit saw 500 industry professionals, all with roles in sustainability, visit the US Open. The USTA also hosted delegates for a behind- the-scenes tour of its work to lessen the event’s impact on the environment. Gordon Smith, USTA executive


director and chief operating officer, said: “Our commitment to reducing the environmental impact is an important endeavor and we are continually seeking ways to enhance our greening efforts. With the comprehensive ecological programme we’ve established at the US Open, we hope to foster environmental progress and inspire fans to create a positive change.”


Issue 4 2013 © cybertrek 2013 The Billie Jean King National Tennis


Centre in Flushing Meadows has hosted the US Open event each year since 1978


The tennis legend whose name


the stadium carries is an enthusiastic supporter of the Green Initiative. “To solve the serious environmental problems facing our planet, we need to shift our culture toward more sustainable practices,” Billie Jean King says. “Sports are hugely influental and can


play a significant role in causing a ‘green’ ripple effect of enormous proportions, encouraging industries and consumers alike to improve the choices they make every day. I’m proud to have helped launch the greening of the US Open and the USTA Billie Jean King National Tennis Center with NRDC and I applaud they work they are doing to green professional sports.”


• All tennis balls used during the matches and player practices are collected to reuse in USTA tennis programmes and donated to various community and youth organisations throughout the US.


• From the kitchens at the US Open, more than 12,000 gallons of food grease will be converted into biodiesel fuel.


• More than 180 tons of food and compostable plates, utensils and napkins will be collected to be turned into compost for landscape and farming uses.


All US Open balls will be donated to clubs


Read Sports Management online sportsmanagement.co.uk/digital


43


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84