COMMUNITY ENGAGEMENT
WINNING SUPPORT Every project will bring its own challenges, but trust within an organisation and its responsible representatives are an essential ingredient for any project to find support within a community and overcome resistance. An organisation whose brand is trusted will have certain advantages to those either unknown or with poorer reputations.
BUILDING TRUST
Building trust means bringing local engagement into a broader corporate responsibility framework that considers the community, workplace, marketplace and environment, complete with appropriate, demonstrable governance structures. It also means being open and honest on the economic, environmental and social impacts to present a balanced and fair view that ultimately can be verified.
STRATEGIC LONG TERM THINKING It’s also important to think longer term, not just for the life of the project build, but continuing the dialogue on the benefits or impact that continues over the life of the site/assets and for the wider organisation itself. Previous projects that clearly show the continued benefits to a community provide useful reference points and advocacy for future plans and projects.
The result is a need to think more strategically about community engagement and how it can be supported by the broader, corporate responsibility or sustainability strategy. Too often community engagement gives the appearance of a short term, bolt-on procedure. Focus should also be given to setting up the governance, systems and process before any engagement happens, which will enable longer term collaboration, communications and integration. Road mapping and stress testing the likely impact and responses of your projects and communications should also be a priority well in advance of engagement.
Rich Hall Northern Head of Sustainability PwC
www.windenergynetwork.co.uk
33
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116