newsbriefs M
New App Helps Consumers Choose Cruelty-Free, Eco-Friendly Products
y Conscience, My Choice is a smartphone app that intends to make it easy for those with a conscience to find the best brands offering cruelty-free, eco-friendly and all-natural products made by companies that are pioneers in their fields. The website MyConscienceMyChoice. com will continue to provide recommendations, but the new app will make the information more accessible on the go.
Developer Dory Kurowski says, “It will be the first tool at your fingertips to make better product choices; not just any eco-friendly or cruelty-free choices, but the products we believe perform the best in their category and do the least amount of harm to your body, animals and the planet.” The My Conscience, My Choice app should be available for the iPhone early
next year. A crowdfunding campaign is ongoing to raise funds and populate the app with data, conduct beta testing and secure intellectual property.
For more information, email
Dory@MyConscienceMyChoice.com, visit
MyConscienceMyChoice.com or find them on Facebook. See ad, page 9.
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November 2013
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