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Damask is a fabric recognized by reversible weaves that feature flowers, fruit and other classic designs. Typically used for table linens and upholstery, the pattern is trending in interior design and the gift industry in non-textile applications. Damask, as a pattern or printed design, is being embraced by a new generation who is choosing to mix classic patterns with modern color combinations.
Becky Tyre is the trends editor for GIFT SHOP magazine and the owner/writer of The Retail Details blog. For more information, please visit swirlmarketing.com.