that’s just fi ne by the owner of Red Cedar Country Gardens, a nursery and gift shop in Stilwell, Kansas. How exactly do they “steal” her ideas?
I
Easy: this retailer informs shoppers of the latest outdoor garden and décor trends by offering up-close-and-personal peeks at her lush landscaping, “miniature” gardens, deck furniture, and beautiful accessories like lamps and mirrors. “We live on the property, too,” explains Creamer of her home’s location adjacent to Red Cedar Country Gardens, “and my gardens and patio are open to the public to view. We have it all set up, so it’s a nice vignette for them. They see everything we sell plant-wise growing and blooming, and the placement of the shrubbery and landscape, so they can see how to use all of their things. It’s a good selling tool.” While a marketing approach on this scale
isn’t feasible for every retailer, it does speak to the power of showing your customers how they, too, can display their own personal style of outdoor living—something consumers clearly are interested in doing. “There’s a big trend toward decorating—
putting your own personal touch on your outdoor space,” says industry expert Suzi McCoy, president of Garden Media Group, a home and garden marketing fi rm in Kennett Square, Pa. “It’s decorating not just with pot- scaping or container-scaping, but putting out beautiful outdoor lamps and outdoor rugs. It’s accessorizing the outdoors.” McCoy herself says she has a screened-in
porch “that looks like a room in my house,” an example of how the trend of “nesting” or “cocooning” continues to be big. “People are searching for ways to be happy. I know that sounds corny, but they have recognized
GiftShopMag.com WOODSTOCK CHIMES
t’s common for Ricki Creamer’s customers to steal her ideas for outdoor home gardening and decorating—and
SPRUCE WHOLESALE
Fall 2013 n
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