WEDDINGSTAR ALLSOP HOME & GARDEN
little spaces in their gardens, and it brings the kids into the gardening,” she says. Shops can easily set up displays of these items, she adds. “You can set up little vignettes,” she says. “We’re selling these like hotcakes. People can’t keep them in their stores.” Miniature gardening has been especially popular in
recent months, says Linda Geho, marketing director for Jeremie, an Atlanta, Ga.-based manufacturer of garden and home décor and accessories. This is great news if your store doesn’t have a ton of space for larger outdoor products, she says. “It’s a great return for not much real estate,” Geho says. “Repeat business is booming because customers keep coming back again and again to add to their gardens.” Joyce Watkins, buyer for the retail store
Merrifi eld Garden Center in Manassas, VA, attests to the overwhelming popularity of miniature gardens. “People just love it—I can’t even begin to tell you how much of that merchandise we’ve gone through,” Watkins says. These products have evolved to
include intricate pieces beyond the basic rusty wire, arbors and benches; now, there’s stepping stones and water features, buckets and wheelbarrows, and tools, just to name a few, she says.
126 GIFT SHOP n Fall 2013
Geho says Jeremie’s most recent additions to the miniature garden line include Tabby Cottage with Living Roof and Birder’s Cottage. There’s also been a jump in miniature garden kits. “Though many garden retailers
prefer to
choose their accessories a la carte, many like to offer their customers the choice of a kit to get them started in miniature gardening,” she says.
The sound of music And don’t overlook the appeal of sound when it comes to investing in outdoor products. As Garry Kvistad says, wind chimes like the ones he creates “are musical instruments that are played by the wind.” “I like to think we’re creating a sound environment,” says Kvistad, founder and owner of Woodstock Chimes in Shokan, N.Y. “We seldom take the time to explore the sound of our environment. The wind chimes enhance that. Sounds around us infl uence our well- being for sure.”
A recent addition to the line is a “rainbow maker” featuring
Austrian
crystals. “They do for light what our chimes do for sound,” he says. “They send light waves of color around the room. They are very, very beautiful.”
It’s all fun and games Your
customers fun with also may want to
indulge in some good old-fashioned outdoor
their EIGEN ARTS
GiftShopMag.com Franklin Sports in family and
friends. Trevor Mullen, vision manager with
Stoughton,
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