{parting shot}}


1. Position Keep the frame slightly above


eye-level so that the top shelf of merchandise is within arm’s reach.


Deck the Walls 1


Looking for interesting new ways to showcase your holiday merchandise? Picture this: five actionable steps to turn boring slatwall into wow! Becky Tyre


2. Contrast Choose holiday greenery in a color


that contrasts with the wall, the frame and the merchandise.


3. Colors


Choose seasonal ribbon in colors that match or complement the merchandise.


4. Size Keep the frame wide enough to


surround display shelves and in a color that does not distract from the merchandise.


5. Fixtures Choose clear acrylic or glass


shelves—ideal for “floating” products inside a framed display area.


Becky Tyre is the trends editor for GIFT SHOP magazine and owner of the Retail Details blog. For more information, please visit swirlmarketing.com.


5 200 GIFT SHOP n Fall 2013 GiftShopMag.com 2 3 4


Courtesy of: Michel Design Works; 800.708.6950; micheldesignworks.com


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