Dog Collar EZ Strips!
{publisher’s perspective} Finer With Age
Moultonborough, New Hampshire, has been around since 1781! The 75-year- old Holden points to many factors that work toward longevity: a powerful relationship with your customers; an ability to carve a niche in the marketplace by selling the very best products and marketing that works off your strengths. Playing up its Americana theme, the store has been raking in consistent yearly profits even through the recent rough economic times. An old-timer, Holden knows how to cultivate personal relationships—to
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reach out to the community. In a town frequented by tourists, the local diner, gas station, all point their customers to Holden’s store as a tourist destination. Community outreach, Holden, knows, pays rich dividends. In this issue of GIFT SHOP, we carry more tips on how you can work your advantage over big-box stores and cultivate community relationships that will yield rich harvests over time. Our community outreach article is part of an extensive holiday special filled
with ideas and strategies so you can have a blockbuster holiday season. You’ll find many more mind-blowing ideas and tips throughout the season on our lively and hugely popular social media platforms. If you haven’t done so already, I encourage you to join us on Pinterest, Facebook and Twitter—check out what you have been missing! As the articles in this issue of GIFT SHOP show, maintaining your edge
Three EZ Strips
for every size dog. Top-selling designs
that retail from $7.99!
Just $50 + $7 shipping
To order or to learn more visit
LupineDealer.com and click on EZ Strips
or call Casandra at x. 833 1-800-228-9653
Mon. - Fri., 9 AM - 5 PM, Eastern READER SERVICE #162
V.indd 1 16 GIFT SHOP n Fall 2013 Patricia Norins Publisher, GIFT SHOP/ GREENRetailer 9/3/13 11:38:50 AM
GiftShopMag.com
for increased sales involves implementing a multi-pronged strategy – the best products, the best service, the best sales, every last bit of marketing push. Don’t forget to make Small Business Saturday (on November 30 this year) part of your dynamic sales strategy. Over the years, this national campaign by American Express has meant big business for gift shops like yours. At a time of year when you have to leave no stone unturned, this one is a no-brainer. Download marketing materials, signage and more at
shopsmall.com and leverage a momentous national effort in your favor! At GIFT SHOP, we value what small businesses go through every day—the
push for the last dollar all while maintaining outstanding customer service and powerful marketing strategies. Okay, your gift shop might not have been around for more than 200 years, but you’re well on your way to a thriving business for years to come.
Our very best wishes for the most profitable holiday season ever!
hat does it take to be in business for more than 200 years? Just ask Stephen Holden, whose featured gift shop, The Old Country Store, in
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