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ATTRACTIONS Merlin aquires Turkish aquarium


Merlin Entertainments has announced the acquisi- tion of Istanbul’s Turkuazoo Aquarium from Dutch-based company Global Aquariums BV for an undisclosed sum. The aquarium is Merlin’s


first acquisition in Turkey’s largest city, which the attrac- tions brand sees as a catalyst to potentially develop a ‘clus- ter’ of its global midway brands in the city. Te aquarium, which first


VAC 2013 VAC2013


the annual National Conference of Visitor Attractions


thursday


10 october 2013 Where?


It will be part of Merlin’s European Midway Operating Group


opened in 2009, will have its displays and infrastructure upgraded to enhance the overall visitor experience. Merlin owns and operates Sea Life, the larg-


est aquarium brand in the world, which attracts around 14m visitors a year through its 45 aquar- iums and marine sanctuary attractions. “Istanbul offers us both a very significant


domestic market as well as a fast growing tour- ist trade and this wonderful site – big enough to


be awe inspiring,” said Glenn Earlam, manag- ing director for Merlin Entertainments Midway Attractions. “Our objective is to add some addi- tional ‘Merlin magic’ and underline its position as a world class aquarium and attraction.” Merlin was recently named Britain’s Best


Brand 2013 – an award which is linked to the Sunday Times HSBC International Track 200. Details: http://lei.sr?a=M4r7q


Chessington bans all animal print clothing


Chessington World of Adventures Resort has banned animal print cloth- ing because it is confusing the animals in its wildlife park. A Chessington represen-


tative said that many of the park’s animals were “becom- ing baffled” by what seemed to be zebras and giraffes on their territory. Keepers said that animal


prints could cause the animals to try and communicate with those wearing them, or to run away in fear. The decision follows the


Animals in the park are becoming confused by animal print clothing


launch of the park’s Zufari African experience, which allows guests to go on an off-road ‘safari’. Te park has hired bouncers to enforce the


new rule, who will supply offenders with grey boiler suits to wear as an alternative.


Animal print clothing has been banned in


all areas of the park. Banned prints include zebra, giraffe, leop-


ard, cheetah, tiger, hyena and african wild dog. Details: http://lei.sr/?a=t5j9J


Drusillas launches UK’s first Hello Kitty attraction


Drusillas Park in Sussex has announced the opening of Hello Kitty Secret Garden – the first permanent Hello Kitty attraction to be built in the UK. Te new attraction, which is costing around £1m, will open in spring 2014 and will feature


© CYBERTREK 2013


three rides including a Hello Kitty car ride, a tea cup ride and a ‘reach for the sky’ hopper ride. A Hello Kitty bedroom and beauty parlour


and regular meet and greet events over holi- day periods will also be included in the project. Details: http://lei.sr?a=u3B4h


Twitter: @leisureopps Read Leisure Opportunities online: www.leisureopportunities.co.uk/digital 7


The QEII Conference Centre, London.


Who?


You, if you are an owner, manager or marketer of a visitor attraction, an opinion former, a tourism or heritage professional.


PLEASE VISIT THE WEBSITE TO SEE FULL DETAILS AND REGISTER NOW!


www.vac2013.co.uk


THE VAC2013 PROGRAMME INCLUDES:


l The VAC 10th Anniversary Keynote: Back to the Future? Changes, trends and predictions for the future of Visitor Attractions


l 2013 – Attractions businesses in Context - latest data


l Money Can’t Buy You Love, Increasing Visitor’s Engagement and improving Visitor’s Experience without Capital Expenditure


l Winning opportunities with digital communications and new technology


l There’s more to this than money, Un- derstanding the non-economic (social and cultural) benefits of Attractions


The VAC2013 programme includes: • Winning opportunities with digital communications and new technology


l The Tourism Sector Report, An update on Policy, Regulatory and other key issues affecting Visitor Attractions


• There’s more to this than money, Understanding the non-economic (social and cultural) benefits of Attractions


• The Tourism Sector Report, An update on Policy, Regulatory and other key issues affecting Visitor Attractions


• New Ways – Learning from the Best: Case Studies from Award winners, and the others chosen by industry leaders


l New Ways – Learning from the Best: Case Studies from Award winners, and the others chosen by industry leaders


l The VAC/Farrer’s Legal Briefing @vac_conference #vac2013


• The VAC/Farrer’s Legal Briefing


@vac_conference #vac2013 SUPPORTING SPONSORS


• The VAC 10th Anniversary Keynote: Back to the Future? Changes, trends and predictions for the future of Visitor Attractions • 2013 – Attractions businesses in Context - latest data


• Money Can’t Buy You Love, Increasing Visitor’s Engagement and improving Visitor’s Experience without Capital Expenditure


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