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Training is the key to retention and growth

PETER DUCKER Is the chief executive of the Institute of Hospitality

Good news for UK hotels says PwC

According to PwC’s 2014 UK hotels forecast, the industry has weathered the economic storm of the last three years and occupancy, room rates and revpar are on the up. After a poor end to

enable companies to build loyalty and productivity. As the general UK econ- omy recovers and the workforce becomes more mobile again, it is essential that our industry stays on top of its game in order to avoid damaging skills shortages. Research commissioned by People


1st shows that training spend on senior hospitality and leisure management has increased over the last four to five years. However, it is concerning that it has decreased for middle managers and frontline staff. Training budgets need to be spread more evenly to ensure they reach frontline workers who are the most likely to stay loyal as a result of the investment. What is crucial, however, is not just the size of the training budget and how it is distrib- uted, but the quality of the training itself. How do you know your business’s in-

house training or the training it receives fully meets the needs of today’s industry? One of the vital services that the Institute

of Hospitality provides is the endorsement of training programmes provided in-house or by external training providers. In recent years we have seen an increase in this area of our work and in the last few months have endorsed a remarkable variety of training programmes. Flow Hospitality Training’s online learning modules cover food & bev- erage and service subjects while we have also endorsed courses from Learning Pool for new entrants into the hospitality and leisure industry. Endorsement by the Institute of

Hospitality is no empty box-ticking exer- cise.

It is conducted by a completely

independent panel of academics and indus- try experts, providing a valuable report and developmental feedback for the training provider. Endorsement by the Institute of Hospitality, therefore, provides assurances to both the learner and the training pro- vider that international quality standards are being met.


oday it is widely recognised that training and development opportunities, underpinned by a caring and positive culture,

2012 and start of 2013, June saw both occu- pancy and average daily rate in London improve, with occupancies around 81-82 per cent. Although room rates

have fallen from the Oympic-fuelled high of 2012, they look set to rise again in 2014. Te aver- age daily rate is £138.20 in London and £59.40 in the regions. For provincial hotels, long term average real

revenue per available room has been in decline since 2007, but it looks like the decline has now halted. Occupancies have climbed from 66 per cent

in 2009 to 71 per cent in 2013 and this improve- ment is now feeding through to room rates.

Te rate of hote occupancy in London for June was more than 80 per cent PwC says the challenge for hotels is now to

keep a tight rein on costs and “remain nimble” in the face of continued high levels of new sup- ply, especially from the budget sector. With cost increases still putting margins

under pressure, the key to success lies in loca- tion, service and attention to detail, as well as embracing digital and technological opportu- nities. Details:

Beaverbrook plans quashed by High Court

Plans to redevelop a 19th century estate to become a hotel, golf course and spa have been quashed aſter a High Court judge decided that the initially approved plans were ‘flawed’. The original plans for

the Beaverbrook estate – the home of press baron Lord Beaverbrook and built in 1866 – would have seen the main house provide 20 rooms, with a further 28 rooms built in the grounds. A spa with eight treat-

ment rooms, two couples’ rooms, a sauna, steamroom and ice room offering wet and dry treatments were also included in the plans. In addition, a restaurant, a fitness centre

with training pool, an 18-hole golf course and a cookery school were proposed. Te plans were rejected by the High Court

on the basis that a further golf course was unnecessary in Surrey. Justice Haddon-Cave said Mole Valley

Council – which initially approved the plans – had misunderstood the meaning of ‘need’ when the plans were approved, with much of

Read Leisure Opportunities online: Te High Court says that Surrey doesn’t need any more golf courses

the decision based on the need for a further golf course in Surrey. Campaigners had argued that the county is

already home to 141 golf courses and that the plans would impact on the green belt. Longshot, the estate and leisure operator

which purchased the property in April 2011 and gained approval in 2012, has said it will appeal the decision. Te council backed the plans because it

would reopen the private house and create jobs for in area. Details:

Twitter: @leisureopps © CYBERTREK 2013

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