WORLD NEWS IN BRIEF
CALL FOR ENTRIES FOR PISCINA BARCELONA Piscina Barcelona International Aquatic Exhibition has opened the calls for entries for the following three award categories: Residential Swimming Pool Award, Wellness Centre Award and Recreational Sport Facility Award.
If your company has been involved in the development and/or in the construction of any of the above, and if it was completed between 1 September 2011 and 31 August 2013, you are kindly invited to participate.
Proposals can be submitted free using the online form at
www.premiospiscinabcn. com where full terms and conditions are available. The deadline for submissions is 19 September 2013. The announcement of the Jury’s decision and the Awards Ceremony will take place in a public event held during the Piscina Barcelona 2013 Exhibition, between 15 and 18 October 2013 in Barcelona.
EXPERIENCE LA IN NEW DELHI! Exhibiting for the first time in India, L.A. Spas will be joining several other UK companies for the 3rd WAVES Expo which is being held in New Delhi, 18-20 September 2013. An all-new UK Pavilion is being supported by UKTI (UK Trade & Investment) and L.A. Spas will be joining Dryden Aqua Ltd, Pool-i.d., SEAL Pool Equipment, Triogen Ltd, Thermalec Pool & Spa and Water-i.d. at the annual show with organisers eventually expecting 12 companies within the pavilion. In addition to the UK Pavilion, an exciting new Pool Builder Pavilion is also being launched at this year’s expo which is designed to connect exhibitors to more owners and specifiers that attend the growing show.
www.swimmingpoolnews.co.uk
Omnia Pools Launches Multi- manufacturer Commercial Platform
The on-going financial crisis is forcing some companies to rethink their size and structure in order to reduce costs and increase efficiency. The pool products industry is characterised by a having numerous manufacturers and suppliers covering a vast range of different items. Until now, each manufacturer has tended to market their products independently, supporting the whole cost of the sales network.
Buyers, usually installers or small pool supply stores, have to work with a multitude of independent suppliers and small individual orders. This involves a large number of shipments, with unnecessary costs and poor synergies between products. To reverse the situation, Omnia Pools presents the first multi-brand commercial platform of the sector, aiming to market the products of different manufacturers directly under one catalog and working as a hub specially designed for the needs of exporter companies.
In order to accomplish this, Omnia has an active network of sales agents covering the entire Iberian Peninsula and reinforced by various support channels like IT and telemarketing.
Manufacturers will benefit from a shared commercial network that will allow them to access new markets and channels, a wider dissemination of their brand and to devote more efforts and resources into R & D.
Buyers will be able to make a global purchase supported by promotional campaigns and to exploit synergies
KLAFS Acquires Know-how On Dry Salt Inhalation
KLAFS, a market leader in saunas and spas, has acquired the know-how and all the intellectual property rights in the Dutch company of Microsalt International B.V. With the ‘Micronizer’, Microsalt has developed a new technology for dry salt inhalation that is now being marketed by KLAFS. “I am pleased that in KLAFS we have found a skilled and experienced investor,” says Bart Zonnenberg, the previous owner of Microsalt. “I am convinced that as a result the innovative Micronizer technology is only at the beginning of a very successful development phase and that in the future more people will be given the opportunity to enjoy our respiratory tract solutions. Zonnenberg will continue to support KLAFS in person with his expertise, thus also ensuring continuity for Microsalt’s existing customers. KLAFS’ CEO Stefan Schöllhammer is also convinced: “For us, acquiring Microsalt’s innovative know-how represents an interesting expansion of our product range with which we will further reinforce our leading position in the wellness and spa markets. With this, we are at the same time also expanding our product range for the second health market outside of our core markets.” With regular and frequent use, the dry salt applications with Micronizer have positive therapeutic effects and they are – to put it simply
– about as healthy as a stay at the seaside. The reason for this is the salt-laden air which, when breathed in, prevents many ailments or noticeably helps to alleviate them. Scientific studies prove that the salt aerosol particles penetrate deep into the respiratory tract and the skin because of their fine structure. The result is a thorough cleaning of the airways and cleansing and revitalisation of the skin. Regular inhalation also supports the immune system. An improvement in hay fever, asthma, bronchitis, cystic fibrosis and COPD is usually to be seen after no more than a few days of treatment. The salt-laden air is generated by the Microsalt process but not as at the seaside by wind and waves. Instead the intelligent, fully automatic dry salt aerosol Micronizer regulates the salt mist concentration in a precise and controlled way in an air-conditioned room.
This health-giving salt climate permits deep, free breathing with all the health benefits of salt. A number of hotels and wellness establishments are already offering their guests the health-giving and relaxing comfort of this device.
KLAFS GmbH & Co. KG +49 (0)791 501-0
www.klafs.com
SPN August 2013 81
between products, enjoying actory direct prices, training and SAT from the manufacturer, as well as a reduction of shipping costs by combining product lines.
For logistics and distribution, Omnia will partner with DHL, implementing a Picking system and providing a Drop-Shipping service for exporters wanting to reach the CEE countries and the Mediterranean Basin.
After the launching, Omnia is focused in the process of closing agreements with different manufacturers in order to have all the product lines covered with the best value possible. The final company and product range will be presented in the Barcelona International Aquatic Exhibition in October this year.
Omnia Pools +34 902 19 63 11
www.omniapools.com
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