CERTIKIN 50th ANNIVERSARY: PART TWO
Certikin’s exclusive UK and Ireland distributorship of fluvo hydrotherapy equipment began with the supply of counter- current systems and quickly progressed into water features, for both domestic and commercial applications, firstly in the UK and then abroad. The liaison between the two companies has brought about some awe- inspiring creations, including the world’s longest lazy rivers in the Shangri-La Hotel in Muscat-Oman and the Burj Tower in Dubai. Schmalenberger’s Michael Visser says: “It is always a pleasure to work with Certikin. Not only are they very professional and technically highly skilled but also a friendly bunch. Together, we have successfully completed some technically challenging projects.” Star products: Fluvo is the first name in hydrotherapy and its product range is as unique as it is extensive.
CLEANING UP Partner: Maytronics Since: 1989
Since becoming the sole distributor for Dolphin robotic pool cleaners in the UK in 1989 both the manufacturer, Maytronics and Certikin have become major international concerns. Maytronics’ Juri Katz says: “We are proud to be celebrating the 50th anniversary of the most significant company in the UK pool industry. Over the years, the personnel and leadership of both companies has changed but what has endured is the trust and professionalism which we share and is at the basis of our solid partnership. “We thank Certikin for promoting Dolphin so well and in particular, mention its senior technician, Mark Vanstone, who services Dolphins at Certikin’s Dolphin service centre in Witney. Maytronics is itself celebrating its 30th anniversary this year and we look forward to many more years of partnership and collaboration.”
Star product: Certikin offers an extensive range of Dolphins both for domestic and commercial applications. Best sellers are Dolphin Wave for commercial use and Dolphin Supreme for domestic. Demonstration Dolphins can be hired for a small charge (refunded on purchase).
A PARTNERSHIP THAT HAS STUCK! Partner: Marlig Industries Inc Since: 1980
www.swimmingpoolnews.co.uk
Small and unassuming by nature, pool repair Fix-A-Leak has proved a runaway success for Certikin and secured huge volume sales. Marlig’s Tom Tesselaar says: “The paths of Marlig founder Gill Sorenson and Peter Geekie first crossed at a trade show in the United States. Peter was our first European contact to take a chance on a newly introduced product, Fix-A-Leak to the English market. We have always appreciated the time and effort that Patrick Thorpe and Neil Murray have put into building what is an excellent business relationship and friendship which has lasted over 32 years. Star product: Fix-A-Leak, the original and the best leak sealant in the market.
TESTING THE MARKET Partner: Lovibond Since: 1997
Certikin enjoys a close relationship with Lovibond, which offers high quality testing equipment for domestic and commercial pool and spa applications.
Star products: Scuba 2 domestic digital photometer which was launched this year and for which Lovibond won the prestigious Golden Wave Award award from pool & spa magazine, Schwimmbad & Sauna for the industry’s most innovative product, beating nearly 110 products.
THE ALL-STAR COVER Partner: Coverstar Since: 1998
“Certikin and Coverstar LLC (manufacturer of the leading automatic safety cover) first became acquainted at a trade show some 15 years ago,” says President Doug Larson. “We were immediately impressed with Certikin’s level of professionalism and its desire for innovation. Coverstar were a much smaller company at that point, but the team at Certikin saw something in us and our products that they liked and had a vision for how to grow the automatic cover business in England and this they have done. Over the years, we have developed a strong working relationship and we continue to be impressed by the quality and integrity of Certikin staff. “Certikin invests significantly in technical expertise and training and this has been instrumental in growing the product line over the years. As a result, we have grown and are now the market leader in our product category.” Star product: Custom-built and manufactured from industrial heavy-duty fabric, Coverstar offers the ultimate in pool
safety. By the flip of a switch, the Coverstar creates a barrier over a pool that no child or pet can penetrate. It also acts as a passive solar heater, increasing the water temperature by 8 to 10 degrees.
LOOKING TO THE FUTURE As it celebrates its landmark anniversary, Certikin is focused on consolidating its position in the pool and spa industry at the same time as seeking to explore and extend its influence into peripheral sectors closely allied to the industry.
GONE FISHING
One such example of diversification is the aquatic market. Certikin has recently signed an exclusive distribution agreement to supply the leading Heissner brand of pond, Koi and decorative products to the UK aquatics market. The premium quality brand has been a staple of the German aquatics market for many years, and is making a welcome return to the UK. To increase its exposure in this sector, Certikin will be exhibiting at the trade show for the aquatics industry, Aqua 2013, in Telford in October. Commercial Manager, Steve Nelson says: “Certikin is known in the aquatics market for its skimmer and maintenance equipment but Aqua 2013 will provide Certikin with a platform to showcase its Cepex brand of PVC pipe and fittings and its white ABS range of pipe and fittings, plus its UV systems, filters and pumps for larger installations. The stand will display the Heissner products along with a new black skimmer, designed especially for the aquatics market.”
CREATING A GOOD REACTION Certikin holds an established position in the pool and spa chemical sector but, with its partner, EMEC, it is looking to make further inroads.
Certikin started working with Simon Jay and his team in 1997 when he was the MD for Etatron UK. Certikin continued working with him to develop a range of exclusive Certikin dosing equipment in 2011, when he left Etatron and became MD of EMEC GB. Since then, Certikin automatic dosing has gone from strength to strength with the recent appointment of an extra member of staff to handle this burgeoning growth. The Certikin range is comprehensive and caters for all requirements, from simple dosing pumps to advanced dosing systems with remote access. The systems, with a retail value starting from as little as £2,000, are available as an off-the-shelf package or custom-built. A competition, with the entry to a free prize draw of a VW Up car on the purchase of a dosing system, was launched at SPATEX 2013, and has proved to be a massive success.
Certikin International 01993 778855
www.certikin.co.uk
SPN August 2013 43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92