WORLD NEWS
Spa And Sauna Partnership Announced For The US
Passion Spas, one of the largest spa brand in Europe and Almost Heaven Saunas, a US-based manufacturer of saunas, have announced a partnership to begin distribution of Passion Spas and swim spas in America. The companies have formed a USA division that will be headquartered in Holland, Michigan, coordinating sales and distribution of Passion products. Speaking about the partnership, Dolf Nieland of Passion Spas. “We have an exceptional product story that makes our spas very easy for the dealer to sell. We stock up to 1,000 spas in our European warehouse which allows us to offer very aggressive prices to our dealers. Dealers are very, very successful with Passion Spas all over Europe, and we wish to duplicate this success in America. We believe the American market is ready for something new,” added Dolf. “Our high-value, fully-featured spa line brings new and unique European styling and features to the market. All of our spas come standard with filtration pumps, ozone system, ultraviolet sanitation,
LED, waterfalls, formed bottom trays, stainless accents, aromatherapy and more.” Passion Spas will be partnering with Almost Heaven Saunas, a nearly 40-year old USA manufacturer of steam saunas. “Our distribution network and reputation for quality and service will be ideal avenues for distribution of Passion Spas,” said Rick Mouw of Almost Heaven Saunas. “We will also be offering exceptional dealership opportunities for dealers wanting to offer both Passion Spas and Almost Heaven Saunas.” Passion Spas has been distributing large quantities of Almost Heaven Saunas in Europe for many years, and the partners felt this new distribution agreement bringing spas to the US was the next step. “Passion Spas seeks a US partner, and Almost Heaven Saunas can grow their dealer network with Passion Spas. It is the perfect partnership opportunity,” said Dolf.
Passion Spas +31 577 456 040
www.passionspas.com
High Number Of Exhibitors Register For aquanale 2013
Numerous industry heavyweights have already registered for Germany’s aquanale event, well in advance of the International
Trade Fair. Interest has been strong particularly in the private pool sector, especially among providers of energy- saving products and pool covers. In all, some 350 businesses from more than 25 countries are expected in Cologne from 22 to 25 October when, for the first time, aquanale will take place at exactly the same time as FSB – the International Trade Fair for Amenity Areas, Sports and Pool Facilities. The swimming pool areas of both trade fairs will be located in the joint halls 10.1 and 10.2. The swimming pool and wellness areas will be divided into six clearly distinct thematic worlds. “Thanks to the seamless connection of the public swimming pool area and the private swimming pool and wellness area, the new concept offers synergies that benefit both exhibitors and visitors. The industry welcomes this move. The outstanding registration level is the best
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proof that the new direction of aquanale meets the expectations and needs of exhibitors,” said Katharina Hamma, Chief Operating Officer of Koelnmesse GmbH. aquanale will be rounded off by a supporting programme including the 5th Cologne Swimming Pool and Wellness Forum, a thematic area dedicated to swimming ponds and natural swimming pools, the European Pool Award and also the Swimming Pool Construction Planner FORUM – all of which will cover important topics in the industry. For the first time ever, the European Union of Swimming Pool and Spa Associations (EUSA) will also be presenting an international European Pool Award at a ceremony on 24 October at aquanale in Cologne. The prize will be awarded in three categories: private outdoor swimming pools, private indoor swimming pools and private whirlpool facilities. Three projects in each category will receive an award, with an independent jury of top international media editors deciding on the winners.
aquanale 01992 510950
www.aquanale.com
India’s 3rd Annual WAVES Expo Set To Be Largest Yet!
With the completion of two successful events, India’s WAVES Expo is the only exhibition for the world’s fastest growing pool and spa market. In only its second show, WAVES 2012 doubled the floor space by bringing in 62 exhibitors from 12 different countries. Attendee turnout grew by 30% as nearly 2,000 visitors from all regions of the country and the globe walked the show floor. Moreover, the National Swimming Pool Foundation offered their international Certified Pool & Spa Operator course for the first time in India. India is a promising and growing market and its booming economy is propelling the pool and spa industry to new heights. “A lifestyle change is happening throughout the entire country, as the rising middle class is seeking luxury and wellness products for their homes. This includes swimming pools, spas, saunas and more,” said Christopher Castillo, President of WAVES.
Leading the way for the largest anticipated show yet, industry leaders such as Zodiac, Certikin (UK), and Aquanomics have already confirmed their premium booth spaces. Not to be outdone, nationwide distributor Aquapac is confirming a strong presence this year by partnering as the official lanyard sponsor. “The early bookings and sponsorships can only be attributed to the robust growth of the Indian swimming pool and spa market, which according to the industry’s leaders is holding steady at over a 40% increase year- on-year. Both of these factors, the early confirmations and strong industry growth is indicating this will be our largest event to date,” said Bhaskar Joshi, Project Manager, Exhibitions India Group and WAVES Expo. The latest addition to the event will be a Landscaping & Gardening Pavilion. “This sector ties in naturally and further complements swimming pools and hot tubs. With this pavilion, landscape and gardening will now be on a single platform with pools and outdoor living, making it the perfect meeting place for our entire industry,” added Sonny Sharma, CEO and Editor in Chief of WAVES Magazine. The 3rd WAVES Expo will encompass the full outdoor experience, and bring the industry together for a more focused event. India’s premier pool, spa and landscaping show has “Everything under the Sun” – the latest innovations and new products, networking opportunities, educational seminars and direct connections with global manufacturers. The 2013 dates have been secured for 18-20 September and the venue will return to the centrally located Pragati Maidan, Hall 7, in the country’s capital of New Delhi.
WAVES Expo +91 11 42795061
www.wavesexpo.com
www.swimmingpoolnews.co.uk
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