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REBRANDING & MARKETING FEATURE


THE POWER OF THE MOVING IMAGE


You may have heard the expression a picture paints a thousand words. If this is true, and it would be interesting to know if this is statistically proven anywhere, then just imagine the power of using video.


Using video can help to demonstrate what would otherwise take a million words. Video is versatile and vibrant allowing you to convey a message in a cost effective way.


There may be many aspects to projects that you would like to have documented for various purposes and audiences. Whether you wish to show the construction of a wind farm, or the finer details associated with design & construction within the industry. Perhaps you may require video to add value to your in house training? Whatever the purpose, the fact that you can actually show your audience rather than just tell them gives the message a massive and memorable impact.


COMPUTER GENERATED IMAGERY (CGI)


In terms of filming for energy and engineering sector, previously, it was quite difficult to film operations such as the inner workings of a piece of machinery or underwater drilling. To overcome this we can now incorporate Computer Generated Imagery (CGI) into video to create a realistic view of what the operation actually looks like. CGI has come a long way in the past few years and can look so much more realistic than ever before.


Recent filming developments have given us 3D, and 3D televisions are creeping into more and more homes. Currently this is very expensive to produce at a professional level, and it still seen as rather ‘gimmicky’. However, as this develops it could be utilised to advantage in the future, and have a place illustrating wind energy and engineering projects.


QUALITY VIDEO A stunning, engaging, quality video is very important and impact comes from considering both the message you want to convey and who the main target audience is.


It is important to work very closely with clients particularly at this step, making sure that the video produced is the video that is going to work.


ONLINE OPPORTUNITIES Although you may want to use video in a traditional capacity, for example having a video distributed on DVDs, there are other options to consider as well. Over the past few years we have seen huge advances in digital technology and in particular the rise of using video online.


STATISTICS – MONITORING AND TRACKING


Using online video can be monitored. For example, viewing a training video on a company’s intranet can be controlled and kept to a specific audience and can be tracked to see which members of staff have viewed it and when.


On the other hand, using video on a website, or Youtube, can lead to powerful results. Youtube is now said to be the second most popular search engine in the world, and can take your video to new audiences. All of which can be tracked in viewing statistics, showing not just how many people have watched your video but geographic locations, and many other demographics.


A POWERFUL MARKETING DEVICE DELIVERING A POWERFUL MESSAGE This gives rise to the use of video as one of the most powerful marketing devices, in not only delivering a powerful message, but also being able to see where it actually goes to.


Almond Productions www.almondproductions.co.uk


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www.windenergynetwork.co.uk


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