REBRANDING & MARKETING FEATURE
This is just the start of our own marketing and rebranding exercise and can understand totally that this can be a daunting prospect.
FEATURE We approached companies and organisations to give us words of wisdom based on their own experiences so that our readership can have more of an insight on what to expect.
The wind energy industry is fast moving and very exciting and we have therefore found many companies expanding very quickly, as well as others working together, forming partnerships and consortia to achieve successful outcomes.
This feature is therefore very relevant both now and in the future.
OUR PARENT COMPANY – GREEN ENERGY PUBLISHING LTD Green Energy Publishing, as the title implies, is a publishing house which we own and your editor is the Managing Director. GEP is the parent company from which other products and services are offered.
The reasoning behind this came from your editor’s experience of working for publishing houses. The more a publication became successful the more adverts filled the pages.
Don’t get me wrong because publications are funded by promotion of products and services however it is my opinion, based on being a buyer most of my life, that if a publication becomes a book of adverts readers stop reading and therefore no one wins.
THE MARKETING MIX Our advice, gained from years of knowledge involved in marketing, may be summarised as being best achieved by a mix of editorial, advertising and using online tools to catch the attention of the reader. The variety of methods and interesting ways offers interest, engagement and interaction.
The art of marketing, after all, is to get your information in front of your customer at a time when he is ready to learn more (or in a buying frame of mind).
Rebranding
DESIGN We have been asked many times over the last three years to provide a design service which our readership may use. We believe this is due to the simplicity and stunning design used in our magazine and website.
www.windenergynetwork.co.uk 69
We are pleased to introduce a full design service – from advert creation, website design, marketing collateral to a full company redesign. Please contact the sales team for a bespoke package creation.
GREEN ENERGY PUBLISHING LTD SERVICES • Wind Energy Network – dedicated magazine, website, and supply chain register which is a communication hub for the industry and is a B to B publication specifically targeting senior decision makers
• Wind Industry Careers – dedicated website, online magazine and supply chain register of companies, organisations and training providers which specifically targets schools, colleges, universities and industries/ armed forces to attract skilled people into the industry
• Design – dedicated in-house team offering website/magazine/promotional design including bespoke logo and branding
Green Energy Publishing
www.greenenergypublising.co.uk
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