SPONSORS OF BUSINESS DEVELOPMENT Using business
RICHARD BRANSON MADE A GREAT STATEMENT THAT I HEARD WHEN TAKING PART IN SOME TRAINING RECENTLY, HE TALKS ABOUT ‘USING BUSINESS AS A FORCE FOR GOOD’ AS AN UNDERPINNING PHILOSOPHY IN VIRGIN.
I have borrowed that phrase because positively impacting upon the health and wellbeing of individuals by carrying out interventions in the workplace, and in creating both health and wealth in our communities, is surely about using business as a force for good.
MY PASSION FOR WELLBEING...
...becoming the focus of all my work started about 7 years ago when I came to my own conclusions that the corporate world was an excellent platform that could positively affect the health and wellbeing of individuals.
As a force for GOOD!
Back then my focus was fairly narrow with the emphasis on how leaders and managers could truly make a difference just by being good skilled leaders of people. That is of course still essential to any organisation’s strategy for influencing the wellbeing of their workforce. Over the years the amount of support that can be provided for companies to give a much more extensive approach to the subject area has grown immensely. Organisations can access a great deal of support to help them influence this vital area, and depending upon the company size, for many organisations this can be gained for FREE.
WELLBEING CHAMPION COMPANIES...
...are popping up regularly now in my general day to day work and it is great to walk into a premises and see evidence of this and the impact that it does have on those people employed there. Whether this is the bowls of fruit available, pleasant thoughtful surroundings or easily accessible information on health from stopping smoking; to getting your five fruit and veg a day and having a healthy heart it is truly great to see.
WELLBEING FRAMEWORKS...
...are a great way to provide the strategic direction and the way in which to embed wellbeing in day to day business practices. In my last article I said I would focus on writing about using the frameworks and support that are available to organisations in their efforts, and these can be for the smaller company right through to the largest. I have provided some contact details for in particular the North East.
AS A WELLBEING CHAMPION...
...in one of the small marine / manufacturing North East businesses I support, employing 20 people, recently we undertook the process of a health
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www.windenergynetwork.co.uk
needs assessment with the workforce. The employees had the opportunity to complete questionnaires about health concerns in general and at work, leading to a feedback report and discussion on the results and how the company could be supported in delivering this.
TARGETTED ACTION...
...is now being taken relevant to employee needs, thereby removing the issue of ‘why’ there is often a poor take up in business of interventions that are simply thought to be needed or seemed like a good idea. There were some interesting and unexpected comments, from concerns on lone working and working at heights as well as back care and more general health issues. This has raised awareness of health related factors affecting people in the company that management were not aware.
THE PROCESS IN EASY STEPS • The Company contacts a provider • A confidential health needs assessment questionnaire is provided and completed by employees on their general and workplace health concerns
• These are submitted to a NHS Heath Improvement Practitioner
• A report on staff responses is compiled with identified health and wellbeing concerns and a feedback meeting with the Organisation is carried out with plans for relevant action
• Support can be provided in the form of information and booklets as well as a FREE NHS Health Check that can take place in the workplace for persons aged between 40–74. This takes 20 minutes and could add years to the lives of individuals taking part as it checks a number of things and identifies a risk score
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