MINERAL SPA
says Lobb. “T e Lake Spa Retreat is open 9am-8pm and the baths are open 8am-11pm. By day, the water must be cooled to a com- fortable bathing temperature but in doing so, it’s necessary to add an extremely low dose of chlorine to control bacteria and algae build up. At night, we do cleaning, maintenance and a complete change out of water. “Water from the older pools is put into
the lake and the pools refi lled. In the 16 newer pools, we developed a heat exchange water recycling system that uses fi lters and geothermal heat to kill off bacteria before returning the water back into the pools. Because of this, we’re able to limit our use of geothermal water – making us a far more sustainable operation.” In April 2011, the Polynesian Spa earned
top honours with an Enviro Gold Award from Qualmark – an offi cial quality assur- ance organisation, which recognises energy effi ciency, waste management, water conser- vation and community activities.
AN IMPORTANT AMENITY
Although the Lake Spa Retreat will always be a secondary component to the bathing experience, it has evolved into an impor- tant amenity – and a profi table cost-centre
– in its own right. With 10 treatment rooms, including two dual-therapy rooms and three wet rooms, the spa employs 12 full- time therapists as well as a spa manager. In high season, November through March, that fi gure oſt en rises to 18.
T e spa has become an important amenity and is a profi table cost-centre in its own right “When I joined, my mandate was to give
a wow factor to the spa menu,” recalls spa manager Helena Keenan, who was formerly the spa operations manager at Hepburn Bath- house & Spa in Victoria, Australia (see sb09/3, p36). “Coming here enabled me to return home to New Zealand and allowed me to continue working in an industry I love – in a capacity that matched my experience. T ere are very few spa management roles here,” she observes, referencing New Zealand’s relative youth in the world spa economy. The spa already offered a general spa
menu, including its signature Aix massages – a treatment for joint and muscular pains that
POLYNESIAN DAY SPA COSTS
FAMILY POOL adult: nz$14.50 (us$11.30, €8.80, £7.30) child (five-14 years): nz$6.60 (us$5.10, €4, £3.30) family pass for two adults and up to four children: nz$36 (us$28, €22, £18)
PRIVATE POOLS (MINIMUM OF TWO) deluxe (with view): nz$26 (us$20, €16, £13) per 30 minutes standard: nz$18 (us$14, €11, £9) per 30 minutes
ADULT-ONLY POOLS per person: nz$21.50 (us$16.18, €13, £10.80)
LAKE SPA ROCK POOLS adult: nz$43 (us$34, €26, £22) child (five-14years): nz$15.50 (us$12.10, €9.40, £7.80)
78 Read Spa Business online
spabusiness.com / digital
originates from the French ski spa at Aix- les-Bains – but in just over a year Keenan has added pregnancy and aromatherapy massages, introduced signature mud body scrubs and wraps and created two facials. T e retail area, too, carries more swimwear and lifestyle items as well as New Zealand -made, spa-related products such as GeoSkin Care and PureSource. In total, sales contrib- ute about 15 per cent to overall revenues. “As more of our guests are sophisticated,
international and spa-experienced clients, recruitment and training has been essen- tial,” Keenan says. “All our practitioners are certifi ed, most are remedial massage thera-
EXTRAS towel or bathing suit hire: nz$5 (us$4, €3, £2) locker: nz$5 (us$4, €3, £2)
DEALS ■ Local residents qualify for 30
per cent discount with purchase of nz$20 (us$16, €12, £10) / year club
membership ■ A Local Residents High Volume User monthly pass costs
nz$43 (us$34, €26, £22) ■ Groups of 15-plus receive a 15 per cent discount on entrance fee
LAKE SPA RETREAT SPA THERAPIES 30-minute treatments cost: nz$85 (us$66, €52, £43) 60-minute treatments cost: nz$150 (us$117, €91, £75) 90-minute treatments cost: nz$200 (us$156, €122, £101)
SPA BUSINESS 1 2012 ©Cybertrek 2012
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