Subscribe to the spa business weekly ezine www.spabusiness.com/ezine PKF releases in-depth 2010 spa data


A report released in January looks in detail at how US spas were affected by the eco- nomic downturn. Trends in the Hotel Spa Industry 2011 by PKF Hospitality Research is based on 2010 figures and shows that mid-market and medium-sized hotel spas were worst hit. Hotel spas suffered a 10.5 per


cent decline in departmental revenue in 2010 on average. Urban hotel spas experienced less of a drop in revenue (-1.2 per cent) compared to the spas at resort hotels (-13.6 per cent). The biggest losers, however, were spas


Mid-market and medium-sized spas were hardest hit in the downturn


with sales between us$1m-3m (€0.78m-2.3m, £0.65m-1.9m), and those with 10-20 treatment rooms. Tese spas saw their revenues decline by 14.3 per cent and 17.8 per cent respectively. “A possible reason for the significant decline


in the medium-size spa group is overbuilding,” the report states. “Medium-sized spas are oſten


found in hotels that likely should have a spa as a guest amenity, but the property is not specifi- cally known for its spa. Terefore, it’s neither an intimate, boutique spa nor a showcase spa. “Additionally, the spa may have been built


as a ratio of spa treatment rooms to total guest rooms, rather than built to an actual projec- tion of hotel spa demand and capture rate.” Details: www.pkfc.com/store


Maldives spa ban quickly lifted by government


A ban on spa services in the Maldives has been overturned only a week aſter it was imposed. On 30 December, the country’s Tourism


Ministry ordered all operators to close their spas following a claim that they were being used as brothels by Adhaalath – a political


Islamist opposition party. Yet the ban was liſted just five days later on 4 January. Maldives president Mohamed Nasheed told


the AFP press agency: “We found that they were perfectly healthy places where families can obtain a top-class treatment.”


PwC publishes trio of Middle Eastern data


A set of benchmark studies f rom PricewaterhouseCoopers, charting the spa mar- kets in Beirut, the Dead Sea (Jordan) and Doha (Qatar), has portrayed an encouraging picture for the territory aſter the economic downturn. Tracking 11 key metrics from internation-


ally branded hotels in the three Middle Eastern regions, the report shows that spas in Doha are recovering particularly well, with many of the 2011 key indicators well above 2010 levels. Te average treatment revenue per treat-


ment sold from January to August 2011 was us$133 (€104, £86), an increase of 11 per cent over the first 10 months of 2010. Within Jordan’s Dead Sea region, spas on


average created revenues of us$77 (€60, £50) for each treatment sold during 2011, only slightly above 2010 levels (see sb10/3 p30). Te spa sector in Jordan had a poor start to


the year during 2011, but recovered later on with five straight months of growth between June and October.


SPA BUSINESS 1 2012 ©Cybertrek 2012 Jordanian spas were up slightly on revenue in 2011 In Beirut, the data was collected for the


first time, so no comparison was possible. The report shows that average treatment revenue per treatment sold from January to October 2011 was us$83 (€65, £54). Details: www.pwc.com/m1/en/publications/


Te voluntary code will target all TSA members


Quality assurance scheme for Thailand’s spa sector


Te Tai Spa Association (TSA) has teamed up with certification company SGS to estab- lish a voluntary code of standards for the country’s spa and wellness industry. Standards are being introduced by the


association in order to “ensure provision of an international service offering in keeping with client expectations”. Te code is based on five key elements


identified by SGS – facilities and infra- structure; spa operations; sanitation and cleanliness; personnel and staffing; and monitoring and improvement. It is hoped the new set of standards


will help Tai spa operators and owners to define, roll out and monitor the qual- ity and safety performance criteria in their business strategies. In a statement, SGS said: “We’ll aim to


protect the reputation of Tai spas and leverage the industry’s potential for con- tinuous improvement, including improving internal cost controls.”


Read Spa Business online spabusiness.com / digital 17


Pola Orbis completes AU$300m Jurlique deal


Japanese skincare giant Pola Orbis has completed its acquisition of Australian rival Jurlique in a deal worth au$300m (us$302m, €230m, £194m). Te acquisition is seen as a way for Pola


Orbis to get a foothold in the Australian and New Zealand markets, where Jurlique’s organic products have a strong presence. In a statement, a spokesperson for Pola


said: “Tis deal will accelerate our overseas expansion plan and will significantly con- tribute to achieving our long-term vision. “Trough this acquisition, we’ll be able


to strengthen our business platform and distribution capabilities globally.” As part of the deal, Pola Orbis will take


control of all of Jurlique’s nine consolidated subsidiaries in five countries.


IMAGE: WILLIAM CASEY/SHUTTERSTOCK.COM


YURI ARCURS/SHUTTERSTOCK.COM


MÖVENPICK RESORT & SPA DEAD SEA, JORDAN


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