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PROMOTIONAL FEATURE


Get down to business at the European Spa Convention 2012


Europe’s leading business strategy conference for the spa and hotel industry is back on 4-5 March 2012 at London’s premier venue ExCeL


T


he European Spa Convention will be part of a dedicated spa exhibi- tion running alongside Professional Beauty 2012, the UK’s largest health and beauty exhibition.


Te European Spa Convention will focus


on spa as a business and present solutions for spas to maximise profits. A ‘Global Insight’ Panel will give the introduction to the event with Susan Harmsworth, MBE; Jeff Matthews, president and COO of Mandara Spa; and Andrew Gibson, group director of spa at Mandarin Oriental giving their views on global developments and trends in the spa industry. Te agenda will look at finan-


McCarthy, director of global spa develop- ment and operations at Starwood Hotels & Resorts will showcase how to use branding and positioning as a revenue driver. Jane Scott, director of marketing and rev-


enue at the Grand Jersey will give insight into how hotel spas could work as a model for international brand expansion in terms of marketing and profitability. Hans-Peter Veit from the renowned Brenner’s Park Hotel


In a European Spa Convention


cial models and best practice financial management for spa delegates to learn how to over- come the challenge of cost reduction to increase profitability and main- tain quality at the same time. Te conference addresses challenges of


exclusive, Stephen Purdew, managing director of Champneys will be available for an extensive Q&A


running large operations and the oppor- tunities that arise for global enterprises in local markets. Creating marketing strategies and influ-


encing customer retention will be covered by Anne Biging and Elisabeth Ixmeier from Healing Hotels of the World. Jeremy


SPA BUSINESS 1 2012 ©Cybertrek 2012


will give a sound overview of how spas can work for hotels as a highly profitable reve- nue stream. Medical spa expert László Puczkó, man-


aging director at Xellum, will address the topic of tourism as a driver for spas and how the medical side could work for spas in the long-term. In a European Spa Convention exclu- sive, Steven Purdew, managing director of


Champneys will be available for an extensive Q&A and delegates will have the opportu- nity to hear case studies of award-winning spas such as Te Sanctuary Spa and K-West Hotel and Spa – amongst many others – of how they have achieved their success. Building a well-designed and practical spa


within budget is every spa owners’ dream and renowned architect Heidar Sodeki will show- case how to do it on time and within budget. Understanding how to profit


from specialisation and how find- ing your target market will increase your market share is vital for own- ers and directors. Te European Spa Convention will also bring you an exclusive new session on how the corporate market could benefit spas financially. Te European Spa Conven- tion 2012 will be uniting the


international spa and hotel industry with speakers and delegates coming from suc- cessful spas in the UK, Europe, Asia, the Middle East and North America. Te European Spa Convention will offer


unparalleled networking opportunities for delegates to mingle with their peers.


Go to www.spaconvention.com for more information and to book your place now!


Read Spa Business online spabusiness.com / digital 23


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