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iv)The curriculum should be generalist in nature and must cover the core business skills. The total number of contact hours is expected to be not fewer than 500. The MBA shall be of at least one year’s duration where taken full- time and two years where taken part-time.


v) It is expected that all elements of a course will be formally assessed, by whatever means are appropriate to the subject involved. Examinations must be the principal (though not necessarily the sole) method of assessment and a dissertation will also be sought as evidence of an ability to integrate the individual core items of the curriculum.


vi)In addition, accreditation is based on such factors as the availability of language teaching, library and computer facilities and international contacts. The extent to which students’ reactions


are taken into account in the continuing process of course design and improvement is also important.


The Association’s accreditation process has been developed in light of the experience gained over the years. After an initial discussion, if a reasonable consistency of outlook has been established, the school will be asked to complete a self-audit document. This is considered by an accreditation panel – comprised of senior representatives from the best business schools worldwide – prior to an on-site visit. The composition of the panel is crucial to the public standing of the whole process – it must be well-informed both in academic and in commercial matters, fully independent, and have no financial or other interest in the outcome of the accreditation under discussion.


Following a full day’s visit, a report is subsequently prepared for the IAAB (International Accreditation


Advisory Board), which will decide on accreditation, non-accreditation, or accreditation subject to qualification. Re-accreditation takes place on a five-year basis or within a shorter time period when accreditation has been granted subject to an earlier review date. In cases where accreditation has not been awarded, the business school usually finds the process valuable and worthwhile with regard to its strategy for future development.


The demand for the Association’s accreditation service is truly international, as the need for an unbiased arbiter is recognised both by students and employers worldwide. In management education, as in management itself, quality is the key to long-term success.


Dr Robert Owen Director Accreditation and Business School Services


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