VOICE
technology
Success story
Chain Reaction Cycles rides on with Dematic’s picking solution
When the world’s largest online bike store wanted a Voice picking solution to improve picking efficiency, it came to Dematic and got much more.
D
ematic supplied Chain Reaction Cycles, the world’s largest online bike store, with a solution for Voice picking, packing and conveying as well as a tailored
warehouse management system in a scheme that will deliver a 50 per cent improvement in order picking efficiency. Realising it needed to improve its picking process to accommodate this growth and being aware of the benefits that Voice picking could deliver, CRC sought out Voice solutions and providers at the Logistics Link North Show, held in Doncaster
during October 2009. Seeing a Voice system being demonstrated on Dematic’s stand the company stopped and talked. Dematic subsequently spent 3 days on site at CRC conducting a study and setting up a live demonstration to convey the concept to those on the CRC board less familiar with Voice technology.
40 per cent year-on-year growth
Chain Reaction Cycles sells bicycles, spare parts and accessories online, direct to the
customer. Recently the company also expanded into winter sports goods and now offers an some 84,000 different products from its 150,000 sq ft purpose-built facility in Ballyclare, just outside Belfast in Northern Ireland. Celebrating 25 years of business in 2010 this family-owned company became an online business 10 years ago and is currently experiencing an impressive 40 per cent year- on-year growth.
Barry Dunn: “Maintaining inventories at optimum levels and raising customer service performance have become key priorities.”
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MANUFACTURING &LOGISTICS
IT July 2011
During the consultation process the focus was solely on Voice picking, together with a packing solution. However, Dematic’s concept differed from other companies bidding for the
www.logisticsit.com
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