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The prospects
Visit London rejects ETOA claims
Tourism agency argues 2012 Olympics will generate £1.5bn in revenue
for the new year
By Helen Patenall
Spending review means we
Visit London has dismissed a report by The
are not yet out of the woods
European Tour Operators Association
(ETOA) claiming that tourism numbers are
likely to fall significantly after the 2012
Olympic and Paralympic Games.
Kurt janson is
The organisation refutes the claim –
policy director
based on a precedent set by Beijing and
of tourism
other recent host Olympic Game cities –
contending that the capital will reap an
additional £1.5bn in tourism revenue
during the post-Games decade. It is anticipated that the 2012 Games will
Visit London says that the introduction of increase visits to London after the event
t's probably fair to say that, provided a Fair Pricing and Practice Charter will
you are not in the business travel, prevent tourists from being 'ripped off' destination by foreign travellers and one of
outbound travel or luxury markets, during the Games, while planned improve- the most accessible cities in the world.
2009 has probably been a reasonable ments to the already accessible transport "We believe the London 2012 Olympic
year. Spend from overseas visitors is system will meet the increased demand. Games will bring an influx of new visitors
tracking at the same level as last year Chief executive Sally Chatterjee said: "It's to London. Olympic year will be one of the
due to the weakness of the pound while impossible to compare Olympic cities most exciting times in our history and
domestic holidays are tracking at 20 per directly. London is the world's most visited no-one will want to miss out."
cent up over 2008.
However, that doesn't mean that 2010
will be a better year for the tourism
Funding for Causeway Coastal Route project
sector. For a start, some of the main
impacts will arise from something that By Pete Hayman
wasn't mentioned in last week's
pre-budget report (PBR) – the Plans to improve the East Strand Prom-
Comprehensive Spending Review. enade in Portrush, Northern Ireland have
While the PBR set solid targets for the received £900,000 in a bid to boost
reduction in public expenditure, it tourism along the Causeway Coastal Route.
contained no real detail as to where Areas of the promenade between the
those reductions would come from, town's Arcadia and the Watersports Centre
other than to say that they wouldn't will benefit from improvements.
come from key areas such as health. So Northern Ireland Tourist Board will
if they don't come from high spending provide £450,000, along with £400,000
departments such as health, then where from Northern Ireland's Department of
will they come from? The easy answer to Social Development and £50,000 from
this is "departments where sharp Work will improve the town's promenade Coleraine Borough Council.
reductions in expenditure won't lose too
many votes".
This will have two impacts on the
Tourism Ireland launches major global campaign
tourism sector. First, it's hard not to see
DCMS as being identified as one where Tourism Ireland has announced a major million overseas people travelling to the
cuts in expenditure won't cause people new worldwide marketing campaign, island of Ireland over the next 12 months.
to take to the streets. Second, there will which it is hoped will help increase the Plans include increasing the levels of
be big cuts in public sector employment number of inbound visitors to Ireland investment to specifically target the
– some think tanks put the figure at 1 and Northern Ireland during 2010. important British and German markets,
million people. This level of public It is hoped that the agency's new as well as countries in southern Europe,
sector employment and expenditure strategy will boost the number of visitors while also using themed cultural
reduction can't help but impact on the to the two countries by 3 per cent to promotions to highlight Irish music,
tourism sector. So we are not out of the contribute towards a target of 7.85 literature and genealogy.
woods by any stretch of the imagination.
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