This page contains a Flash digital edition of a book.
sales & marketing
news & jobs at
In BrIeF
Fitness First unveils Strictly classes
Health club operator launches new initiative to improve fitness levels using dance
sponsorship for WBA
West Bromwich Albion Football By Pete Hayman
Club has confirmed it has been
given the go-ahead by officials Health club operator Fitness
at the Football League to offer First has secured an agreement
businesses the chance to sponsor with BBC Worldwide, the
its shirts on a match-by-match UK-based broadcaster's
basis. The club, which competes commercial division, to offer
in the Coca-Cola Championship, new exercise classes based on
has been without a main shirt the television programme,
sponsor since the end of the Strictly Come Dancing.
2007-08 campaign, and has so The group classes aim to
far this season carried the encourage participants to
England 2018 World Cup bid logo improve their fitness levels
in a televised game against through a range of dance Classes will use a range of dance disciplines to boost fitness levels
Newcastle United Football Club. moves and disciplines, includ-
ing the cha cha cha, the waltz, Fitness First's UK national owned in the world, with more
IFI status for Sencio
the quickstep and the jive. fitness manager, Derek than 425,000 members at 164
Community Leisure
Strictly Fit classes are free for Crawford, said: "The nation is sites across the UK.
Sencio Community Leisure members of Fitness First health already gripped by Strictly BBC Worldwide is a wholly-
(SCL) has secured the Inclusive clubs, although non-members Come Dancing and now owned subsidiary of the radio
Fitness Initiative's (IFI) will be given the opportunity everyone can get involved – and television broadcaster,
provisional level status. The to sign up to the classes with a and get fit at the same time." which aims to maximise the
Kent-based operator has five-day pass, which costs £25 The health club operator is corporation's assets to benefit
achieved the accreditation for its for a limited period. one of the largest privately- UK licence fee payers.
work at Sevenoaks Leisure
Centre, which it manages on
London 2012
behalf of the local council. SCL
NZ scheme targets UK travellers
chief executive Mark Whyman
signs up BMW
said: "Access to facilities and German car manufacturer
opportunities for everyone has BMW has been named as
always been key to our operation the Automotive Partner of
and we are constantly looking to London 2012, by the
develop and serve the needs of London Organising
our customers better." Committee of the Olympic
Games and Paralympic
Shoppers still
Games (LOCOG).
spending on fitness
The firm, which has
Spending on health clubs and become the seventh Tier
gyms by customers holding John One Partner and 24th
Lewis and Waitrose credit cards domestic sponsor overall, UK backpackers will be urged to "go all the way" on their travels
increased by 179 per cent in will provide around 4,000
September 2009 compared with vehicles during the Games By Pete Hayman Travellers will be targeted at
previous years. Complementing to transport athletes, home before they set off and
the trend is the partnership's technical officials, media, A new £650,000 campaign has on the east coast of Australia,
revelation that John Lewis has LOCOG operational teams, been launched by Tourism New with tour operators and New
sold 25 per cent more running national Olympic Zealand, which is designed to Zealand Immigration taking
shoes compared with sales Committees, international encourage more backpackers part in the campaign.
figures in 2008. James Furse, of sports federations, the IOC from the UK to visit the country. The Gap Year: Challenge New
John Lewis and Waitrose, told and marketing partners. Social media, an online Zealand – an online reality
Original Bristol: "Clearly, The announcement also reality TV show and an show run in partnership with
partnership card customers are means that BMW has advertising campaign will form Endemol UK – will spearhead
not letting the difficult become London 2012's part of Go All The Way, which the campaign by handing five
economic conditions put the sixth Sustainability Partner. will target people to go beyond travellers extreme challenges
brakes on their desire to get fit." Australia as part of their travels. over a four-week period.
12 Read Leisure Opportunities online © Cybertrek 2009
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24
Produced with Yudu -