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in-cos Cat 30/3/09 17:54 Page 46
46
Indena S.p.A. discusses the part botanical
ingredients play when striving to achieve
natural well being
From beauty to
natural well being
The cosmetic sector is increasingly moving from purely beauty related screening and eventually a clinical confirmation. Today, around 30 per cent
concepts to a more general and “holistic well being” feeling which involves all of Indena cosmetic products come from ethnobotany studies conducted in
the aspects of our lives. Nowadays consumers expect cosmetics and the farthest regions of the globe where biodiversity and traditions are well
toiletries to offer health benefits in addition to beauty benefits. In addition, preserved. Traditional masks fashioned from the pulp of plants such as
consumers continue to look for natural cosmetics as healthier lifestyles Ximenia for example, led to the development of Ximilene
®
, a cosmetic
become of greater importance. According to a recent Kline report, improved ingredient active on micro-circulation.
performance and the consumers’ love for natural products are pushing the Another remarkable example of the success of ethnobotany is
trend for botanical active ingredients, whose market growth stands at 8.0 per represented by Zanthalene
®
, which has recently been validated by
cent, ahead of the 5.4 per cent average growth for other specialty actives. ECOCERT. Zanthalene
®
is obtained from Zanthoxylum bungeanum Maxim
The science of phytotherapy is a challenging source of ingredients aimed by hypercritic CO
2
extraction, a “green” process that does not involve
at solving some of the problems that prevent us from experiencing this solvents. Zanthoxylum bungeanum Maxim is a perennial plant native to
holistic well being. For instance, olive fruit extract Opextan
®
has China and is widely used in its country of origin as a spice to reduce the
demonstrated a reduction in skin sensitivity to UV irradiation, lipid irritating properties of some foods and as a treatment for gastrointestinal
peroxidation and oxidative stress, which is one of the main causes for the pain. Indena has studied and patented the use of Zanthoxylum bungeanum
onset of various degenerative disorders. Maxim in cosmetic products, having demonstrated its anti-itching and
Nature and biodiversity have always been a source of inspiration for soothing properties in clinical trials. Zanthalene
®
is a premium ingredient for
Indena. The company has been studying and working with plants for more sensitive skins which has been proven to provide a reduction in the
than 85 years, and using their experience in the cosmetics field, they have discomfort experienced when using hair dyes, as well as to relieve the
often referred to the study of traditional usages of medicinal plants itching after mosquito bites and after thermal stimulation of the skin.
(ethnobotany) to aid the discovery of new and effective ingredients. But Ingredients that perform a reduction of skin discomfort, also in the case
before taking any ethno-pharmacological result for granted, they go back to of sensitive or allergic skin, provide significant advantages to formulators
their Settala laboratories where the entire phytochemical research takes who are striving to achieve natural well being.
place before submitting the selected extracts or molecules to a biological Indena S.p.A., Stand K200
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