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WEDDINGS & HONEYMOONS RENEWAL OF VOWS DESTINATIONS S


he wears a white fairy-tale gown and carries a fragrant


bouquet. The guests smile and lean in as she walks towards him, keen to get a better view of the happy couple. It sounds like a wedding, especially with the pair about to say ‘I do’. But this won’t be the first time they will have uttered those words to each other. Renewal of vows ceremonies


are a trend with celebrities – couples who have retied the knot include Jay Z and Beyoncé, and David and Victoria Beckham – but they’re popular with mere mortals too, particularly the over-50s. A recent study by Saga found one in 14 people aged 50 and older have already renewed or are considering renewing their wedding vows. For many, it’s a great way to celebrate a landmark anniversary; the study found that renewing vows is most popular with those who have been


married for 30 years or more. It’s not just for the old-timers, though.


Couples can renew their vows as soon as they like once they’re married, and some will choose to do so several times in their lifetime. It can also be a positive way to reaffirm their commitment to each other after a rough patch in the relationship, while others do it to reignite the romance. Whatever the reason, with their popularity on the rise, here is all the information you need to offer clients an unforgettable renewal of vows experience, giving you the perfect chance to upsell a couple’s holiday in the process.


w PERFECT MATCH A renewal of vows typically has the same format as a wedding: often there’s a ceremony followed by a reception, a meal for the guests, a photographer, flowers and a cake. However, unlike an actual


wedding, a renewal of vows isn’t legally binding, which opens up a world of possibilities to clients. For starters, they can have the ceremony wherever they like, from a beach in the Maldives to a castle in the Highlands. “One of our most unusual


renewal of vows destinations is Mara Bushtops in the Masai Mara in Kenya,” says Samantha


19 May 2016 travelweekly.co.uk 55


TOP TIP Ensure couples bring their marriage certificate as they might need it for a renewal of vows


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