AmaWaterways to open new UK office to capitalise on market
AmaWaterways will open its first office in the UK later this year. Fred Olsen Travel currently
acts as general sales agent for the river cruise line. The line said the decision to
open a UK office had been made to ensure it “is well positioned to capitalise on the growing river cruise market in the UK”. The team will be led by Stuart
Perl who has been appointed managing director UK and Europe.
The new offices are expected to be in Guildford or Woking in Surrey. The line said: “Fred Olsen Travel
will continue as UK representative until September and will remain a
preferred partner thereafter.”
amawaterways.co.uk
Uniworld Snapshots targets homeworkers
Hollie-Rae Merrick
hollie@travelweekly.co.uk
River cruise line Uniworld is targeting “hard to reach” homeworkers with new bite-sized webinars.
The luxury line last week held
and filmed its first two 15-minute webinars, called Uniworld Snapshots. Future Uniworld Snapshots
will be broadcast live, with web links posted on the cruise line’s trade Facebook and Twitter pages. Agents not able to watch live can view the videos on Uniworld’s trade YouTube page afterwards. National sales manager Dave
Chidley said: “We introduced Uniworld Snapshots because we wanted to create short, sharp and informative webinars for the trade. “It’s a great way for us to reach
homeworkers, and that is a target for us currently. “There are lots of agents who
don’t come to events and are harder to reach and we hope this is a way of educating them and
19 May 2016
travelweekly.co.uk 25
“We hope this is a way of educating agents who are harder to reach”
introducing them to what we have to offer.” Uniworld plans to broadcast two Snapshots every month with dates publicised on social media. The first two focused on the new
2017 Asia brochure, Danube offers, promotions for solo passengers and a ‘Book Six and Sail’ offer for agents. Chidley said agents “appreciated the impactful, informative but
unintrusive video concept”.
tinyurl.com/uniworldsnapshots
Dave Chidley
AmaPrima in Bratislava
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