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*+","()-(.$/($01"$,&22"(."3$ demographic and mix of traveller, airline customers may have any number of needs when visiting a region or location,” he says. 4(0"3(&0-/(&'$205)"(026$7/3$-(20&(8"6$ &3"$&($/70"($5()"320&0")$)"9/.3&,1-86$ according to Findlay. This group 83"&0"2$("#$03&:"''"32$;$73/9$7&9-'-"2$ :-2-0-(.$205)"(02$0/$'/8&'$'/(.20&()-(.$ 8/(("80-/(26$#1-81$-($053($83"&0"$("#$ visitor streams in future years. *<1"$)-3"806$-()-3"80$&()$-()58")$ impacts are exponential,” says Findlay.
!"##$%&'('&)*+,('&-.,/.-%$ A number of New Zealand’s organisations &3"$#-2-(.$5,$0/$01"$-9,/30&(8"$/7$ connectivity to global markets. With the recent signing of the Trans-Pacific =&30("321-,$&.3""9"(0$"(8/53&.-(.$ more global trade, air connectivity becomes even more vital.
“Complex econometric modelling $ /3$2-9,'"$:-2-0/3$)"9/.3&,1-8$8&'85'&0-/(2$ can be used to demonstrate the impacts of new air services on a region,” says Findlay. “What’s more important, though, -2$8/995(-8&0-(.$01/2"$-9,&802$0/$01"$ community in an airport’s catchment area.” 4($3"8"(0$9/(0126$>&(0&2$1&2$ 3"'"&2")$&($&(&'?2-2$/7$-02$"8/(/9-8$ -9,&80$/($01"$@5203&'-&($"8/(/9?6$ #1-'"$A"''-(.0/($@-3,/30$1&2$8-0")$01"$ considerable impact on its region that 01"$&,,3/:&'$&()$8/(203580-/($/7$&($ extended runway will deliver. “In both examples, the airline/airport invokes )-28522-/($2533/5()-(.$01"$"8/(/9-8$ and social benefit from air connectivity,” says Findlay.
B/3$&-3,/3026$01"2"$-9,&802$21/5')$ encourage a broader perspective and '":"'$/7$"(.&."9"(0$#-01$8/995(-0?$ stakeholders. For every new arriving ,&22"(."36$&$8"30&-($,3/,/30-/($/7$:&'5"$ created is inherently earned by the airline or airport, but a greater proportion is provided to the wider economy. 4($7&806$-($2/9"$3".-/(2$&-3'-("2$ serving new communities have been 21/#($0/$20-95'&0"$("#$1/52"$2&'"2$&()$ ,3/,"30?$:&'5&0-/($83"",$01&0$/01"3#-2"$ wouldn’t have occurred, inspiring
!"#$%"&'($)*$)+,$-".,#$-*#%.$/#,$0#10"/%$)*$%*0/%$0*221&")",($"&$3,-$4,/%/&.
*4($"22"(8"6$&-3,/302$&()$'/8&'$8/995(-0?$ stakeholders need to be more informed about the wider downstream impacts of -9,3/:-(.$&$8/9,"0-0-:"$"(:-3/(9"(0$01&0$ 20-95'&0"2$01"$:-2-0/3$"8/(/9?$;$&()$4$3"7"3$ 0/$01&0$0"39$&2$-0$-9,'-"2$9/3"$01&($E520$ tourism, and reflects the broader spectrum /7$#1&0$83"&0"2$&$(&053&'$3"&2/($0/$&003&80$ an airline to a market,” says Findlay.
5+#"()0+1#0+$6&),#&/)"*&/%$!"#7*#)
-(:"209"(0$73/9$,3/,"30?$)":"'/,"32$ seeking to meet newly created demand. C01"3$&-3'-("2$&()$/3.&(-2&0-/(2$01&0$ 1&:"$3"8"(0'?$8/(2-)"3")$01"-3$-9,&802$/($ communities include Emirates Airline and more and more are seeking evidence to help justify investments in their own growth. !"#$&-3$2"3:-8"2$&'2/$./$/($0/$83"&0"$ opportunities beyond the visitor economy – such as items that could be exported or imported to and from global markets. B-()'&?$(/0"2$01&0$-($3"8"(0$?"&326$ =3-8"#&0"31/52"D//,"32$8/9,'"0")$205)-"2$ 7/3$D13-20815381$4(0"3(&0-/(&'$@-3,/30$ that showed an airfreight “gap” existed. 4($/01"3$#/3)26$01"$:/'59"$/7$,3/)5802$ that could be exported, should airfreight capacity be available for export to offshore markets via new air capacity, would increase to the benefit of the many stakeholders.
Trickle-down effect The main issue, Findlay believes, is that local and regional bodies and central ./:"3(9"(0$1&:"$0/$3"&'-2"$01&0$&-3$ connectivity can have a significant impact /($01"$29&''"20$/7$'/8&'"2$&()$21/5')$ be encouraged as much as possible to stimulate the aforesaid benefits. *@."(8-"2$&()$./:"3(9"(02$("")$0/$ take a broader analysis of ensuring and 25,,/30-(.$("#$&-3'-("$8&,&8-0?$)",'/?9"(06$ 0/$"(253"$/,,/305(-0-"2$&3"$,3/:-)")$0/$ 3".-/(2$/3$)"20-(&0-/(2$01&0$8/''"80-:"'?$#-''$ benefit from improved connectivity,” he says. Through experience at Auckland 4(0"3(&0-/(&'$&()$F/()/($F50/($&-3,/302$ &()$&0$D13-20815381$4(0"3(&0-/(&'6$ B-()'&?$2&?2$-0$-2$8'"&3$01&0$9/20$&-3'-("2$ inherently know their service creates economic opportunity. But he believes that too often they lack the resources or don’t have the local connections to articulate the benefits they bring. “That in turn doesn’t allow the airline /3$8/995(-0?$0/$035'?$3"&81$-02$75''$ potential,” he concludes.,
;, !"#$%&'(%)&'*+'*,-. /0123456374890:
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