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Cebu Pacific


The ATRs on order will be operated by subsidiary Cebgo, formerly Tigerair Philippines. The acquisition came about through a strategic alliance with Tigerair Singapore, which Mantaring says “allows both carriers to harness synergies and efficiencies to enhance network coverage, flight frequencies and customer service, and jointly market routes using codeshare and interline agreements”.


Travellers can enjoy seamless connections between the two airlines, with easy one-stop ticketing for connecting flights and baggage check- in, for example. Specifically, Tigerair’s customers can now fly from south-east Asia to 34 Philippine destinations, ! South Korea and Japan on Cebu Pacific’s network. Meanwhile, the airline’s customers in the Philippines will be able to add Tigerair’s destinations in China, India and the Maldives to their flight itineraries. In September, 2015, Cebu Pacific transferred all of its ATR operations to Cebgo. The 16 ATR 72-600 aircraft will gradually replace and expand the existing fleet of eight ATR 72-500s.


Check-in at Ninoy Aquino International Airport


!"#$%&'()*+),(-#"()"*.,/ Local and regional developments will assist Cebu Pacific’s growth. The Philippines has close to 100 million people and their propensity to fly is yet to mature – which bodes well for long-term air travel growth. In terms of infrastructure, rapid exit taxiways at Manila’s Ninoy Aquino International Airport will allow an extra two aircraft movements per hour, "##$%&"'&()! congestion in


the short term. The


UK’s air navigation service provider, NATS, is working on a project that will significantly improve on this and boost hourly take-offs and landings to 60 from its current 40 limit.


“The Philippines has close to 90 commercial airports, but only 29 can accommodate A320 operations,” notes Mantaring. “Cebgo’s ATR fleet can serve potentially over three million passengers annually, in new routes and markets within the Philippines. It will boost domestic tourism and trade in strategic network hubs. Cebgo is set to expand services in six strategic hubs in Visayas and Mindanao, including Cebu, Caticlan and Davao.”


Mantaring suggests the government could also look at multiple airports for a mega-city like Manila. “The alternative airport should ideally be closer than Clark [International Airport, Manila] if we consider other countries with developed airports closer to the capital,” he says.


He also calls for the development ! of terminals and aviation facilities to meet present and future demand ! at Philippine airports in general. !


“We need to establish airport operations that can keep up with the 24/7 flow of passengers and cargo,” says Mantaring. Meanwhile, the Association of Southeast Asian Nations Single Aviation Market (ASAM), which is slowly beginning to roll out, will give Cebu Pacific additional route possibilities. ASAM will give passengers better options, better services, and a seamless air travel experience between ASEAN member countries. Equipped with a growing fleet, Cebu Pacific is well placed to serve travellers in new markets. Destinations with large Filipino communities, such as Hawaii in the US, and Melbourne in Australia are high on Cebu Pacific’s wish list. The airline is also interested in mounting additional flights to key destinations in the Middle East. Mantaring accepts that the airline must be cautious even so. Low-cost carriers in the region are expected to remain highly competitive as they account for more than 70% of outstanding aircraft orders in south- east Asia. Analysts suggest that overcapacity could be a challenge in the long term. Flexibility will be vital. “Cebu Pacific will continue to review expansion plans, mount additional frequencies to meet growing demand in emerging markets, and continue to offer the lowest fares to the widest low-cost network to and from the Philippines,” concludes Mantaring.(


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