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Paris attacks fail to dent Britons’ holiday intentions
Ian Taylor
ian.taylor@travelweekly.co.uk
The terror attack in Paris has had little impact on UK holidaymakers’ confidence to travel, according to latest consumer research.
First Rate Exchange Services commissioned a survey of 5,000-plus adults to update its Winter Holiday Confidence Index a week after the massacre in Paris on November 13. This found no change in the
proportion of consumers intending to take an overseas holiday (55%) in the coming 12 months compared with a previous survey in September. Fewer than one in five (18%) of those who intend to travel said they would be put off by additional airport security and just over one in five (22%) said terror attacks made them less likely to take a holiday abroad. The overall Holiday Confidence
Index remained unchanged from that published in October (Travel Weekly, October 29). At the same
Tributes in Paris last month
time, four of the six measurements which go to produce the overall index rose and only one fell. First Rate Exchange Services head of strategy and innovation Alistair Rennie said: “It’s understandable there may be a short-term dip in demand for destinations that have suffered from terrorism. But in the medium term we expect to see demand for Europe restored.” The findings also suggest a
small but growing willingness among consumers to spend more on overseas holidays. All three measures of spending rose, with a higher proportion of holidaymakers expecting to spend more on their booking, take more money away and spend more while on holiday than in September. Rennie noted: “This is the
first time in a year we’ve seen an indication that holidaymakers are prepared to increase their budgets.” However, there was a fall of two
percentage points on September in the proportion intending to take a
holiday in Continental Europe. › Comment, page 32
Ant & Dec to film show on Britannia
Lucy Huxley
lucy.huxley@
travelweekly.co.uk
P&O Cruises is giving agents the chance to join Ant & Dec on Britannia for a special episode of Saturday Night Takeaway.
A competition will launch in the new year in partnership with Travel Weekly, giving agents the opportunity to join the duo for a live broadcast, which will be filmed during an overnight call in Barcelona. Throughout the next series of
ITV’s award-winning Saturday Night Takeaway, viewers will have the chance to win 100 cabins on a 14-night return cruise from Southampton, sailing on March 27. Ant & Dec will be joined by celebrity guests, and will stage their usual stunts, performances and competitions. Paul Ludlow, P&O Cruises’
senior vice-president of sales and marketing, said: “We are delighted that Britain’s most popular Saturday night show will be broadcasting live from Britain’s biggest and newest cruise ship. “P&O Cruises is an inherently
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travelweekly.co.uk 10 December 2015
British brand and with Saturday night entertainment being such a popular tradition, we thought this would be a great partnership. And there is nothing more iconic for great family fun than Ant & Dec’s Saturday Night Takeaway. “This will be a spectacular event and our guests will be able to join in the fun on the evening as Ant&Dec present a memorable show from Britannia in Barcelona." Ludlow said the tie-up with
Saturday Night Takeaway would really “open up the concept of cruise” to the masses and drive more new-to-cruise sales. “Over the course of the series
of Saturday Night Takeaway, we estimate that the cruise giveaway and live show on board will be seen by over 22 million people. “They will get a glimpse of
cruise and the product, and it will start a conversation that people might not have had otherwise. “Most people book a cruise
through a travel agent and so we want to involve agents in this.” The competition to win places for the show in Barcelona will launch
in Travel Weekly early next year. › Princess Cruises on ITV, page 10
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PICTURE: REUTERS/JACKY NAEGELEN
PICTURE: ITV
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