MEMS | ARTICLE
RocketMEMS: Tailored MEMS Sensors for Customers Seeking Business Opportunities in the Long Tail Marketplace
PAUL F. WERBANETH, CHARLES C. CHUNG AND ALISSA M. FITZGERALD, A.M. FITZGERALD & ASSOCIATES, LLC, BURLINGAME, CA, USA
Applications for MEMS sensors consuming on the order of 100 million or more MEMS devices per year for use in smartphones, or for other ‘mega platorms’, can easily justify the high investments required to bring a new MEMS chip to market. Tese costs may be shared across the massive number of devices being manufactured, such that the incremental cost burden per device ends up being bearably small...
However, for products in the ‘mini platorm’ space, where shipments range from thousands to hundreds of thousands of units per year, utilising MEMS sensors only adds value when the cost of developing the new MEMS device is small, when the time to bring the new MEMS device to market is quick, and when there is already a dedicated MEMS foundry able to manufacture the new MEMS device in the relatively small quantities required to meet market demand.
In an age where MEMS devices are found as either off-the-shelf parts, or are the result of large investment, fully customised development projects, a new category is emerging of ‘semi-customised’ MEMS, giving needed flexibility to a broad class of users without incurring the large investment required by a custom product.
RocketMEMS, as offered by A.M. Fitzgerald & Associates, Burlingame, CA, is a programme that delivers just this capability.
32 | commercial micro manufacturing international Vol 7 No.6
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