4 September 2014 |
travelweekly.co.uk business Essential news, comment and analysis TOP STORY
PWC TESTS
TOURISM’S IMPACT
TUI TRAVEL HAS ENGAGED WITH PWC AND THE
TRAVEL FOUNDATION IN A GROUND- BREAKINGSTUDY
OF TRAVEL’S IMPACT ON A DESTINATION. MALCOLM PRESTON OF PWC SPOKE TO IAN TAYLOR
Tourism’s future depends on whether individual firms have a positive or negative impact on destinations, according to Malcolm Preston.
As PwC’s global head of
sustainability and climate change, Preston knows something about travel. He set up the business consultancy and accountancy giant’s travel practice and ran it for 12 years. Now he heads a team of 120 advisers and auditors working with businesses on sustainability. The PwC team developed
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travelweekly.co.uk — 4 September 2014
the Total Impact Measurement and Management tool (Timm), which Tui Travel and the Travel Foundation are using in Cyprus to assess the full impact – environmental, economical, social and fiscal – of eight mainstream hotels.
Jane Ashton, Tui Travel’s director
of sustainable tourism, said the project “will look beyond arrival numbers to the total benefit of tourism. We’ll look at everything that happens from the moment people land until they leave”. Preston explains Timm came
PwC’s Malcolm Preston: ‘Is your
company “net positive” in a destination? If not, you aren’t sustainable’
about in response to the question: “How do we get business to take sustainability seriously?” He said: “You need data so [company] boardrooms can take sustainability into account. Public companies make decisions based on financial reporting, management information and accounts. These are the building blocks of data. Financial reports are a proxy of management accounts which are a proxy for how a business is run, and
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PICTURE: STEVE DUNLOP
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