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Bushnell – Number One rangefinder at the Open Championship
Green Lamb announce Jodie Kidd as brand ambassador
supermodel Jodie Kidd. The partnership sees Jodie Kidd as brand ambassador for Green Lamb in a multi-year deal as part of a major £1M investment into the brand. “This is a really exciting collaboration for
W
me. I’ve known the Green Lamb brand for a long time and to be working so closely with the team is a real thrill,’ said Jodie Kidd, who has been putting the entire spring 15 collection through its paces recently. “Who doesn’t want to look and feel good on the course or especially if I am meeting the girls later for a coffee?”
www.greenlamb.com S
ports Marketing Surveys Inc. shows more than 90% of players use Bushnell. Amongst those using a rangefinder at The 2014
Open Championship, more than 90% of the players and more than 83% of the caddies reported using a Bushnell rangefinder. In addition to this, the Darrell Survey* at the 2014
Players Championship, reported that 97% of the PGA Tour Players using a laser rangefinder, used a Bushnell rangefinder. “The results of this survey clearly illustrate Bushnell’s product superiority in the market and domination on the European Tour,” said Ghislain Mautin, sales and marketing director at Bushnell Europe. “Even though the results exceed our last year’s 78% market share, they do not come as a surprise to us; each year the best players in the world rely on our commitment to innovation and excellence to help them prepare to face world class competition each week. “This year the introduction of the Pro X7 JOLT with
Slope made our domination increase by 12 points amongst players and 17 points amongst caddies.” *The Darrell Survey have been one of the most
trusted research firms in golf for more than 75 years.
www.bushnell.com
8 SGBGOLF Stewart Golf launch new X9 Remote S
tewart Golf has released a new version of its X Series remote controlled golf trolley. Based on the same electronics system as the X9 Follow announced in April, the new X9 Remote uses the latest in Bluetooth technology to connect the machine to the compact
handset. CEO Mark Stewart said, “The X9 Remote was
developed alongside the X9 Follow, so they share a lot of the same architecture. During testing it became clear the improvements we have made to electronics, communication, wheel design and motors have significantly improved the product. This is the best remote machine we’ve built by some distance.” The X9 Remote is controlled from a new rechargeable
Bluetooth handset. The handset also allows the user to speed up or slow down, turn leſt or right or stop the machine. There are also three programmable cruise control speeds. Mark added, “Aſter as few as nine holes, using the
compact handset becomes second nature. Customers oſten tell us how relaxed they feel when using a Stewart remote machine, which leads to the user enjoying a better golfing experience, helping them ultimately lower their scores.”
www.stewartgolf.co.uk
omen’s golf lifestyle brand Green Lamb have announced a new partnership with British
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