news
Direct Golf and Sports Direct create new partnership
the game in the UK and Europe. The deal sees Sports Direct take an equity
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stake and provide funding to fulfil Direct Golf’s ambition to become Europe’s number one golf retail specialist with John Andrew, owner and founder of Direct Golf, retaining majority ownership and day-to-day control of the business. Commenting on the new deal, Andrew said:
“Teaming up with Sports Direct is a fantastic opportunity for us and will give Direct Golf access to many new and attractive market opportunities.
irect Golf UK has entered into a new partnership with global sports retailer Sports Direct to help grow and promote
“This deal gives the company the funding to
realise our goal of becoming Europe’s leading golf retail company by expanding our existing store portfolio with the roll-out of a golf superstore concept with eyes on acquisition to accelerate growth. “This is my 30th year as a PGA professional
and it’s our goal to become the retailer of choice for golfers in Europe, and we believe this new collaboration will make that aim possible. “The opportunities with the Sports Direct
group are endless and being close to such a successful retailer fills me with great excitement.”
www.direct-golf.co.uk Bioflow adds Jamieson to player stable B
ioflow has bolstered its stable of
professional golfers for 2014 with the addition of Scott Jamieson. The 30-year-old
Glaswegian becomes the latest professional golfer to recognise the benefits of Bioflow magnetic therapy joining the likes of Lee Westwood, Tommy Fleetwood, Paul Lawrie, Chris Wood, Catriona Matthew and Thomas Aiken. Jamieson, who won the Scottish Boys
Strokeplay Championship in 2001 before turning professional in 2006, won his maiden European Tour Title in 2012 at The Nelson Mandela Championship before enjoying his
most impressive season of his career in 2013; finishing 31st on the Race to Dubai. The Scotsman will wear the Bioflow Sport wristband throughout the 2014 season. Richard Corsie MBE, managing director of
Bioflow, commented: “We’re delighted to welcome Scott to Bioflow. Scott is a terrific golfer with his best years ahead of him and we’re thrilled to have him on-board as a Bioflow ambassador.” The good news follows a successful year to
date for Bioflow, who unveiled the new Bioflow Sport in red/black, signed promising English golfer Tommy Fleetwood and enjoyed early season success on Tour with Thomas Aiken’s victory at The African Open.
www.bioflow.co.uk
Low-cost press release service launches for golf clubs
Easy Press Release service for UK golf clubs (
www.easypressrelease.co.uk), offering a £135 + VAT package designed to get golf clubs in the local media more frequently. The service promises a rapid turn-around of
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short, punchy press releases, designed to attract the attention of local news editors. The releases will be researched and written
by some of the country’s leading golf media figures, including ex-Golf Monthly associate editor Jezz Ellwood,
Golf365.com and Sky Sports writer Matt Cooper, plus Magic Hour founder and ex-golf magazine publisher, Andy Hiseman. As part of the service Magic Hour Media will
send each story to an up-to-date local media list for each golf club which uses the service.
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agic Hour Media has launched a new low-cost
Suitable photographs to illustrate each story will also be sourced. If the club cannot provide its own photos, Magic Hour Photography rates are reduced for Easy Press Release customers. “Golf clubs are constantly doing things which
would be considered newsworthy by local newspapers, radio and TV stations,” said Magic Hour’s Andy Hiseman, “Quite oſten though they let themselves down with poorly written press releases, unusable photos or inadequate lists of media contacts. Or, they simply don’t send the story out. “Easy Press Release is exactly as it sounds: an
easy way of getting your news out. It’s affordable, professionally written by golf media experts, and we’ll get it to the journalists who count in your area.” A launch offer of £325 + VAT for three golf
club releases is also available.
www.magichourmedia.co.uk
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