Issue No. 133 On the cover: Calvin Klein
Contents FIRST WORDS
It is a pleasure to announce SGB’s formal Media Partnership with the PGAs of Europe. As you should have seen, each month we are featuring
an article from the PGAE and this gives SGB a chance to communicate to their members across Europe. This reciprocal arrangement is the first of its kind in the UK, and we are of course delighted. This hopefully shows you our intent in communicating with our core readership –the Pro. Please keep an eye on further
announcements during August… It’s certainly going to be interesting times in
the golf market as Sports Direct joins forces with Direct Golf. Although Direct Golf will retain day- to-day running of the company, the cash injection will undoubtedly accelerate more aggressive growth in the trade and create enhanced buying power like it has done within the sports trade. I can see a similar situation to the overall sports trade emerge, a ‘survival of the fittest’ if you like, where the middle ground gets squeezed but those offering a quality service prevail. Interesting times for sure! Enjoy the issue
Alex Fordham, managing editor Twitter: @SGBAlexFordham
Media Partners REGULARS
8 News Bushnell number one- Green Lamb announce Jodie Kidd as ambassador- Stewart Golf launch X9 Remote
14Paul Sherratt The Future of Sports Brands
26 Front of Shop We Have Reached The Tipping Point
32 Showcase Bags
38 Mulligan Golf’s Man in the Rough
FEATURES
4 PGAE Exclusive PGA Professionals Mean Business
18Ecommerce 10 Top Tips
20Cover Story Calvin Klein
22 Reviews TaylorMade
24 Advertorial Callaway Launch
28 Competition Bunker Mentality
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
afordham@datateam.co.uk T: 01622 699159 Publisher:Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Paul Ryder |
pryder@datateam.co.uk T: 01622 699105 Advertising: Richard Punyer |
rpunyer@datateam.co.uk T: 01622 699135 Contributors: Carly Frost, Duncan Lennard, Paul Trow Design: Steve Williams | swilliams@designand
mediasolutions.co.uk Production:Design and Media Solutions Circulation: Capsule Publishing Services
datateam@capsule-group.com
The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40