JULY 2014

Transactions

Cramo acquires OptiRent in Finland

Cramo strengthens its position as earth moving equipment rental partner by acquiring all the shares of the Finnish privately owned rental company OptiRent. OptiRent, founded in 2007, is the market leader in Finland in the rental of earth moving equipment weighing under 10 tons. OptiRent's sales in 2013 were EUR 2.3 million and the company employs four persons.

Following the deal, Cramo will establish a new service unit for earth moving equipment in Vantaa, which will combine Cramo's and OptiRent's operations, specialising in earth moving and excavation. The unit will be led by the Managing Director of OptiRent, Mr Joni Ihalainen.

HPP advised Cramo Finland Oy on the sale and purchase of shares in OptiRent Oy, a specialist in earth moving equipment rental.

The HPP team was led by partner Markku Mäkinen. Other members of the team included associate Matias Leskinen and associate Aleksei Hanninen. LM

Legal adviser to Cramo Finland:

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Cramo acquires OptiRent in Finland

This announcement appears as a matter of record only

The Virgin Money London Marathon, Digital Marathon Collaboration with Paofit

Kerman & Co, acting on behalf of The Virgin Money London Marathon, drafted and negotiated the legal documentation and advised on all aspects of the ground breaking collaboration with Paofit with respect to the creation of the first ever ‘Digital Marathon’.

Zane Shihab (Associate Partner) from the Sports & Commercial Department advised The Virgin Money London Marathon on this deal.

London hosts the world’s first digital marathon. 2015 Digital Virgin Money London Marathon will be open to the world.

The world’s greatest marathon goes digital next year as runners everywhere in the world are invited to line up on a virtual start line at 10:00 GMT on Sunday 26 April 2015 to run the Digital Virgin Money London Marathon.

The Virgin Money London Marathon, in partnership with Paofit, has created a unique interactive 3D running experience that combines HD video of the famous London course with virtual reality avatars, making the unique experience of running the London Marathon available to treadmill runners everywhere.

“Imagine lining up in Greenwich and hearing the cheers of the crowd as you run past the famous London landmarks of the Cutty Sark, Tower Bridge, Canary Wharf, the London Eye, the Houses of Parliament and Buckingham Palace to the finish on The Mall, experiencing the unique atmosphere of the day without ever leaving your home or gym,” says Race Director Hugh Brasher. LM

This announcement appears as a matter of record only www.lawyer-monthly.com

The Virgin Money London Marathon, Digital Marathon collaboration with Paofit.

Legal advisor to The Virgin Money London Marathon:

OptiRent

Paofit