ED’S LETTER Franchisor News
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Editor
Annie Blinkhorn t: 020 8394 5216 e:
annie.blinkhorn@vmgl.com
Deputy Editor Katie Shevlin t: 020 8394 5215
Production Editor Scott Newman e:
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vmgl.com
Design Scott Newman
Advertising Annie Hogan t: 020 8394 5281 e:
annie.hogan@vmgl.com
Publishing Director Tracy Shah
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Printing The Manson Group
Hello there…
...and welcome to this, the first edition of Franchisor News for 2014, a bumper issue with a breath-of-new-life bigger format!
all of them are his, I should add. W Published by: Digital sponsor:
www.yudu.com
Meet the team on the Franchise Information Point at The British Franchise Exhibition, EventCity Manchester, June 20 & 21, 2014
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www.franchisornews.co.uk
Annie Blinkhorn, Editor
Annie.blinkhorn@vmgl.com
All companies, regardless of whether they are franchises or not, have to contend with shifts in consumer or client behaviour. Currently, the high street is subject to scrutiny with the government-commissioned Portas Report and the independently researched Grimsey Review making recommendations to repurpose the UK’s ailing town centres into functioning community hubs. It is against this background that franchisors have found ways to diversify how they reach their audiences; Although it’s not a particularly new concept, retail partnerships and sites- within-sites are a model that will need to be increasingly explored. See our Special Feature on the state of franchising in retail on page 36.
There’s plenty of sage and sound advice in this issue, with an expert panel answering your questions, training and marketing expertise from the industry, legal and fi nancial guidance and some insights into the forthcoming pension enrolment issue. Last, but very much not least, John Hancock of Venture Marketing Group gives his outlook on the current state and future of media and marketing within ethical franchising.
If there’s anything you’d like to see discussed here, or want to know more about, please get in touch!
ithin its pages is a mine of information for franchisors and franchise service providers alike. There’s an interview with Chuck Runyon, CEO of Anytime Fitness, who talks about the exponential growth of his brand, health and training and 1,500 (and counting) tattoos – not
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