CONTENTS 20
Spotlight on Germany
THIS ISSUE
4 Ed’s letter Welcome to this scorching edition
6 News EWIF award winners 10 bfa news New partnership announcement 12 News focus The art of mindfulness 16 Special feature
Interview with Chuck Runyon, CEO and founder of Anytime Fitness
36 Cover story: The Matryoshka effect
Diversifying your business 40 The future’s bright
Exclusive chat with John Hancock, managing director of VMG
50 Final word Louise Bruce shares her thoughts
INSIDE KNOWLEDGE
22 Comparing like with like Chris Roberts on carrying out accurate financial comparisons 28 Marketing advice
Sally Anne Butters on cleaning up your prospective franchisee database
30 Life after death Manzoor Ishani offers legal help
32 Creating a stellar training programme
32 Great guidance Karen Kelly on how to create a strong franchisee training programme
REGULAR FEATURES
13 Expert advice clinic Experts answer your questions
20 Spotlight on... An analysis of the German market
45 Supplier directory Franchise services listing
48 Movers & shakers Industry updates
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Franchisor News | 3
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