FRANCHISEADVICE
than miss out on signing up a real client from lack of confidence in their presentation skills. Sending new franchisees out with an experienced franchisee to accompany them on a real-life meeting is a really important part of the training process. Watching someone else confidently sign up a client is always a huge boost to any franchisee; it demonstrates how easy it is for them to build their business if they follow the training. It’s also good for them to see how an experienced franchisee sells the service to potential clients, as it gives new franchisees tips and ideas on how to approach it themselves.
When it comes to running the ‘back end’ of the business, our franchisees use our operational system ‘Genesys’, which was designed specifically for the Cleanhome business. This means that all of our franchisees have access to an internet-based operational system that helps them manage all aspects of the operational process –their own personal assistant. Our focus in the future will be ensuring that we are able to offer all our franchisees
access to the latest technology and I advise potential franchisees to look at the technology and systems on offer when considering an investment opportunity.
As I still run the very first Cleanhome
area, it’s very easy for me to demonstrate to franchisees exactly how I have set up all my admin functions, from account files to managing finances. All the lessons I learnt about the system and what it is capable of is passed onto our new franchisees. The main incentive for an individual to invest in a franchise operation rather than starting a business completely on their own is that they are gaining the experience of the franchisor, who has almost certainly encountered any situation they will come across and is able, therefore, to offer a ready supply of advice, encouragement and practical examples of how to deal with a range of issues. The imparting of this knowledge and experience may be informal, but it’s also a vital part of franchisees’ training and learning process. Finally, I always ask each franchisee for their (written) feedback on the training; what
they found good/relevant and if they found anything not so good and why. I ask if there was anything that they would like covered in more depth and also for any suggestions they may have to make it better still. However well I have planned and delivered the course, there is always a way of improving it! n
KAREN KELLY
Karen Kelly is the founder and managing director of Cleanhome Domestic Cleaning, which offers franchisees a lucrative business opportunity in the cleaning industry. Karen is a commercially focussed director with a strong flair for sales and strategic development. Karen has a solid business background, having previously worked with Richard Branson as head of UK and Ireland sales at Virgin Atlantic. Karen also held the position of country director for Walt Disney Parks and Resorts where she was responsible for Disneyland Paris in the UK.
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