JULY 2014
THE EUROPEAN TRADE MAGAZINE
Issue No. 132 On the cover:PowerBug offering a five year trolley and battery warranty.
IRONS SHOWCASE
PLAY MORE GOLF SCHEME Contents PGAE EXCLUSIVE FIRST WORDS
Although I’ll reserve overall judgement on the success of National Golf Month until aſter I have seen the full report, it’s hard not to feel slightly underwhelmed on first
glimpse. There were reportedly only 37,124 unique visits to the websites which for an advertising campaign reportedly reaching 23 million, has to be a poor return. I will not remain too downbeat however.
The idea itself was a good one and with better execution next time, there should be a higher rate of success I’m sure. Perhaps moving away from lapsed golfers and trying to target new players is key; aſter all, most sports have a natural dropout and take-up rate at any one time. It’s certainly worth persevering with
though and I’ll be back next month with an analysis of the final report. On a similar note, we bring you a feature
on England Golf’s ‘Play More Golf’ scheme which is an interesting read on how the national body is dealing with golf participation. For those at the Open, I look forward to
seeing you there. Enjoy the issue
Alex Fordham, managing editor Twitter: @SGBAlexFordham
Media Partners REGULARS
8 Front of Shop You can sell a lot of drivers in August
10News Adam Golf- London Golf Show- Wilson Staff
12 News Kasco- GolfBoard – Nike
38 Reviews PING
40 Competition PowerBug
42 Mulligan Golf’s Man in the Rough
FEATURES
4 PGAE Exclusive Tinker, Tailor, Soldier… Pro
14 Field Report Play More Golf Scheme
18 Launch Pad Taylor Grey
20 Paul Sherratt Is it really all about the price?
22 Cover Story PowerBug
30 Showcase Irons
SGBGOLF is published by Datateam Business Media Ltd
Datateam Business Media, London Road, Maidstone, Kent ME16 8LY T:01622 757646 Editor: Alex Fordham |
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The views expressed within this magazine do not necessarily represent those of the editor or publisher, and while every care has been taken in producing this issue, no responsibility is accepted for such views or any inaccuracies contained herein. Datateam Business Media Ltd 2014. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, fax, email, recording or otherwise, without prior permission of Datateam Business Media Ltd.
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