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History created with a live scoring app - a Tour first
a professional golf tournament in Finland.
G
olf GameBook has created the first mobile live scoring app used by players competing in
Finnish Tour, continued: "We want to try new things and be ahead of the game on The Finnish Tour. Using Golf GameBook was a very logical and well-reasoned decision
New consumer golf trends from GolfBoo
‘Infographic’ reporting presentation, GolfBoo can now provide in-depth analysis of golfer trends and a view of the most common terms being searched by online users to each of its partners. This client-tailored
G
Competitors taking part in the Audi Finnish Tour event at Peuramma Golf, June 12-14, were each given a smartphone pre-loaded with Golf GameBook’s mobile live scoring app, the first time professional golfers have used a handheld device to post scores in full tournament play. Mikko Rantanen, co-founder and
CEO of GameBook Inc., said: “This was a landmark occasion for a professional event and was fully embraced by the competitors. Not only did it make scoring easier, it allowed each player to instantly check the leaderboard. We hope this is only the start of GameBook being used in professional events.” Markus Ervasti, director of The
and I can find nothing but positives to say about this live scoring platform. The feedback from the players was also extremely positive – GameBook is well known to Finnish players and they were excited to use its functionality in tournament play." It has also been widely used by
some of the best golfers in the world competing in the pro-ams at the Volvo Golf Champions in South Africa; Abu Dhabi HSBC Golf Championship, the PGA Tour’s Honda Classic and last year’s WGC- HSBC Champions at Sheshan International Golf Club in China.
www.golfgamebook.com N
ike Golf has announced the addition of French athlete Joël Stalter to its European Tour roster, following an
illustrious amateur career in the United States. The 21-year-old recently played his first
tournament as a playing professional, as he played the Najeti Hotels & Golfs Open in France. Stalter, a 2014 All American, has agreed to a
multi-year deal and aſter extensive testing at The Oven - Nike Golf’s R&D facility in Fort Worth, Texas, will be using a full arsenal of Swoosh products, including the Covert 2.0 Tour driver
24 SGBGOLF
document gives the golf tour operator and individual golf courses an in-depth view of their ‘typical’ user. As such, GolfBoo partners will be given an insight into the most popular destinations for travellers in their individual markets, the preferred package types, the most searched for golf courses, the preferred length of hotel stay, the number of rounds they are likely to play and the most popular time of year for jetting off. GolfBoo director, Fabio
Peral, explained the value of such a service and how it will help the company maintain its position as Europe’s No.1 golf booking engine: “With the number of tour operators and packages we compare,
our close ties to tee-time booking systems in all of our key markets, our real-time price comparison function, the consumer review facility we provide and our incredibly user-friendly website, we offer an unrivalled service to consumers looking to book a golf holiday. “But it’s not only golfers who stand to benefit with GolfBoo.
Through the unique analysis of those who use our website, we are now able to provide our partners – golf courses, hotels and tour operators - with invaluable information which will allow them to tailor their packages and special offers to, in turn, attract the greatest attention from the consumer.
www.golfoo.com Nike sign French amateur Joël Stalter
and RZN Black golf ball combination, as well as sporting Nike Golf apparel and footwear. Commenting on his move to the Nike Golf
stable, Stalter said: “I’m delighted to have signed with Nike Golf, given their prominence in the modern game and everything the brand stands for, and I look forward to working with the best engineers and R&D teams in the sport. “I was particularly attracted to the brand
because of their commitment to athletic golf. I want to be in the best physical and mental
state walking onto the golf course and believe Nike’s experience, not only in golf, but their proud history in many other sports can help me to do this,’ he added. “Everyone at Nike Golf is elated to have Joël
on the team,” said Robin Murray, director of sports marketing, Nike Golf EMEA. ‘His amateur record tells you that he’s one of
the hottest properties in the game, and we believe he’ll represent our brand to the best of his abilities and we look forward to working with him,” he added.
olfBoo has now introduced a statistical reporting service to its partners, absolutely free of charge. Using a visual
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