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Golf to Royal & Awesome have made a real in road into the apparel market recently, but there are also brands fighting back against the relaxation of dress codes on our UK courses.
The Future Traditional I
Introducing Taylor Grey, the golf fashion and lifestyle brand
n golf recently, there has been a growing trend of extravagant designs and colours taking centre stage. Brands like Loudmouth
golfing attire needed a modern update. We wanted to produce clothing that is not just appropriate on the golf course, but also in everyday life. Our classic, tailored fits and uncomplicated design bring golfing apparel into the 21st century. “The other key point to be made is our
Taylor Grey, the
fashion and lifestyle brand specialising in men’s fashion and golf apparel, has recently launched online and in selected golf stores. The high-quality products are tailored for comfort with minimal detailing, making the clothing suitable for dual purposes. Although primarily available online and via
Chelsfield Golf Centre in Kent, the brand is healthily expanding into the UK market with strong ambitions to move swiſtly into the ‘traditional yet modern’ market. Taylor Grey markets itself as ‘the future
traditional’, and uses traditional manufacturing methods to produce modern, functional clothing with an emphasis on design and flexibility. The brand, which manufactures and designs all of its clothing in the UK, is a favourite amongst professional golfers and celebrities, including ex-Chelsea footballer, turned manager, Gianfranco Zola. It’s new 2014 range, which has recently
been launched, is inspired by moments in sport, design and style. The range is designed for on-course comfort and off-course enjoyment, striking a balance between the two. Taylor Grey founder, Steve Winters, said; “We created the brand because we felt that
18 SGBGOLF
pricing point,” commented Winters. “Prices range from £11 for a Thomas Winter Hat, to £75 for bespoke, made-to-measure trousers. We are looking at the market share for those traditionally looking at the Marks & Spencer side of the market, offering value for money but a high-quality product at the same time. This doesn’t necessarily mean we are looking at just the mature end of the demographic, our apparel appeals to a variety of ages. “Whether on the course or in the bar, our
hybrid style and clean lines ensure that we live up to our ‘Future Traditional’ tagline.” There will be more to come from Taylor Grey in our August issue including a review from our product team
www.taylorgrey.co.uk
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