the spin rate performance of each golfer’s current wedge and golf ball versus a new wedge and your choice of golf ball. Want to sell Putters? I guess you can take it from here.
In all of these engagements you are creating a very visible improvement for
the golfer. The purchase has moved from buying a commodity to buying a result. In your mind, compare the price a golfer would pay for a new Driver against
buying an extra 30 yards every time they teed it up. In fact, go online and search that price!
“If you want to sell new Drivers, then run a 20-yard challenge, where you commit to add 20 yards to a golfer’s tee shot in 20 minutes.”
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