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adidas gaining a grip on the footwear market news


adidas Golf has announced the release of


two all-new footwear models featuring gripmore technology, a cleat design that combines the performance benefits of spiked and spikeless footwear into one technology. The result- adicross gripmore and pure 360 gripmore sport. Unlike traditional spiked golf shoes that


require receptacles to house cleats on the sole, gripmore cleats are directly injected onto lightweight mesh matting inclusive of hundreds of microspikes for more traction and stability. In addition to grip, both models are among the most green-friendly the company has created. The first of two models to feature gripmore


technology, the adicross gripmore utilises 43 gripmore cleats and a total of 243 points of contact. Featuring sport styling with modern aesthetics and colours and a full grain leather upper, the adicross gripmore line has comfort but also casual crossover appeal. 2013 U.S. Open Champion and adidas Golf


Tour staff professional Justin Rose debuted the adicross gripmore at the WGC-Cadillac Championship in March, where he praised the shoe’s crossover performance characteristics.


“I’m always looking for footwear that


provides traction without compromising comfort, style or on-course performance,” Rose said. “With gripmore, I have the versatility of a spikeless shoe combined with the performance of a cleated shoe. It’s the best of both styles.” With a more


athletically- inspired design, the pure 360 gripmore sport features a waterproof mesh upper with climaproof, 360WRAP technology and a powerband chassis for increased stability. Featuring 23 gripmore cleats and a total of 161 contact points, the shoe provides traction with the usual performance benefits associated with adidas footwear. Both shoes will be available at retail from


1 June. www.adidasgolf.com


Nike Golf Reveals VRS Covert 2.0 Matte Black Edition Driver


Nike Golf’s latest limited-edition innovation features a black Golf Pride Tour Wrap 2G


grip, Mitsubishi Rayon Kuro Kage Black shaſt, and matte black club head – a design element specifically modelled aſter matte black college football helmets that have popped up in recent years. “The Covert 2.0 Matte Black Edition Driver


offers a unique, limited-edition design combined with Nike’s high speed cavity back technology,” says Rob Arluna, Nike Golf global golf club business director. “The black matte finish on the head provides a sleek, modern aesthetic and eliminates glare. The black grip and shaſt give the driver a stealth, covert look.” High-Speed Cavity Back technology


redistributes weight to the heel and toe allowing


for increased distance and more stability across the face of the driver. The Covert 2.0 Matte Black Edition Driver features Fly- Brace technology that ties the sole to the crown, stiffening the rear portion of the club and transferring more energy to the face at impact. The Covert 2.0 Matte Black Edition Driver also


boasts two additional technologies: a larger, re-engineered NexCOR face for increased ball speed and distance, and FlexLoſt adjustability, which allows athletes to customise loſt and face angle positions for 15 drivers in one. The Covert 2.0 Matte Black Edition Driver is


now available from selected retailers. www.nikeinc.com


Online registration opens for The Golf Show 2014 The Golf Show 2014 has announced that


registration for PGA Professionals to book their place at Europe’s largest golf trade and educational event is now open. Taking place at Harrogate International


Centre (HIC), Yorkshire, on October 7-9, 2014, the event is free to attend for PGA Professionals and is focused on helping them enhance all aspects of their businesses. The fiſth instalment of The Golf Show is set to


see the return of the Teaching and Coaching Conference, which, in the past, has welcomed headline guests David Leadbetter and Pete Cowen, amongst speakers on the business of teaching and coaching golf. John Davis, The Golf Show event manager, said: “In addition to the benefits brought about


10 SGBGOLF


by the education programme and exhibition, The Golf Show welcomes the largest gathering of PGA Professionals in Europe, making it an ideal networking opportunity. “Sharing ideas and experiences with


industry friends and peers can help provide the catalyst for new and improved business direction.” Once delegates have registered for The Golf


Show online they will receive a confirmation email through which they can register for educational seminars and the Teaching and Coaching Conference. There will be a non- refundable charge of £25 to attend the Teaching and Coaching Conference. To register go to www.golſtradeshow.co.uk and click ‘Register’


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