COVERSTORY
‘Loſt Up’ Guaranteed.
TaylorMade Golf, the No.1 Driver in Golf*, is revolutionising the game with the introduction of ‘Loſt Up’, a ground- breaking discovery allowing players to combine low spin and high launch by increasing loſt to achieve unprecedented distance gain.
TaylorMade Golf’s new market-leading SLDR Driver has shiſted the club’s
centre of gravity (CG) from the traditional position at the back of the club head to a maximum forward position, a discovery that has led to the SLDR reducing spin and changing the rules of distance.
Put simply: High Launch + Low Spin = More Distance
Augusta has increased year-on-year to a high at this year’s tournament of almost 9.5 degrees**. No longer is playing a Driver with 12 degrees of loſt something to be ashamed of. In fact, former British Open Champion Steart Cink is playing a 12 degree SLDR.
Tour players loſting up include: SLDR maximises distance for all golfers. Its low and forward CG makes
SLDR TaylorMade’s lowest spinning and longest driver ever. It unlocks this distance by enabling golfers to hit the ball higher and with less spin when they add loſt, helping both low and high handicappers get closer to the ideal launch conditions of 17° and 1700rpm. “The SLDR is an absolute game changer. This is proven by all the recent
independent testings, the feedback from our Tour players and from what amateur golfers are telling us,” said David Silvers, Managing Director of TaylorMade EMEA. “We are seeing golfers increasing their loſt and gaining not only big
yardage gains, but also greater control. When you can hit your tee shot higher with little spin, the ball is going to carry longer and hit the ground running. 2014 isn’t just a replacement cycle, we believe it’s an innovation cycle – those golfers without low and forward CG placement are going to get leſt behind. Simple as that”. Since its launch, the SLDR has quickly emerged as the dominate driver
on Tour with many players increasing their loſt to achieve greater control, more consistency and significant distance gains. The average loſt at
22 SGBGOLF
Stephen Gallacher 9.5 Justin Rose Jason Day
8.5 9
10
8.5 9
Justin Leonard Sergio Garcia
10.5 9.5 9.5 8.5
Peter Hanson Darren Clarke Dustin Johnson Stewart Cink Boo Weekly
Old Loft New Loft 12 10 10
10.5 9.5
10.5 12
10.5 10.5 9.5
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