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PAlife CONTENTS EDITOR’S LETTER


elcome to our first issue of the new year and our


special sporting venues edition. In keeping with this, our cover star for Jan/Feb is Emma Kernan-Staines,


PA to Sir Trevor Brooking CBE, Director of Football Development


at The Football Association. Sir Trevor may have a knighthood, but Emma has some rather impressive qualifications of her own, including the DipPA, the


Diploma in Personal Assistance accredited by the industry body, APA. Read about her efforts to enhance


the image of the profession on page 24. Inside the sporting venues section, we also have an


interview with the PA at another esteemed sports


arena, Arsenal FC. Karen Brown talks us through her fascinating job, which includes such perks as joining in the annual staff football game. Plus, there’s a selection of case studies from corporate


clients, as well as hints and pointers from PAs who have recently used a sporting venue. The section is


rounded out by our at-a-


BE BIGGER & BETTER THAN EVER


WE’RE GOING TO


glance guide to the major sporting venues offering corporate hospitality and a calendar detailing all the


principal sporting fixtures throughout the year. Elsewhere in this issue, we


review the PA Life Summit held in central London last November – if you were there, check out pages 16 and


17 to see if our photographer captured you for posterity. On 5 February we’ll be heading down to Earls Court to


attend the Business Travel Show – drop by to say hello, we’ll be on stand 633 – and on page 42 you’ll find a preview of those elements most of interest to PAs, as well as tips on how to formulate a travel management policy. The eagle-eyed among you may have spotted some


changes to our contact details on page 5, as the magazine is now part of Forum Events, the organiser of the highly


successful ExecSec Summit, taking place from 1–2 July at Whittlebury Hall in Northamptonshire. This means we’re going to be bigger and better than ever, so look out for more reader events and fascinating features. COLETTE DOYLE EDITOR


PALIFE.CO.UK


p4 PA picks Our favourite new products, venues and services


p7 PA book club Readers’ reviews


p8 Working wardrobe Dare to wear leather at work


p11 Top 12 New Year ideas Fun resolution solutions


p14 PA profile Merryl Futerman, celebrity PA


p16 One-day Summit review Pictures from the PA Life networking event


p42 A world of opportunity Explore the 2013 Business Travel Show


p46 That’s entertainment The lowdown on corporate hospitality


p50 A memo from… Angela Garry sharpens her memory


COMPETITIONS p5 Win a Thai massage


Up for grabs for one reader


p10 Win a short break Enjoy a stay at a stunning Dreamhouse apartment


46 FOLLOW US ON TWITTER VIA @PALIFEMAG OR ON THE PA LIFE LIN K E D IN P AGE JANUARY/FEBRUARY 2013 • PALife SPORTING VENUES


SPECIAL p18 Hospitality in action Make sporting venues your goal


p23 A sporting chance PAs on match day hospitality


p24 Sporting PA profile Emma Kernan-Staines of Wembley


p26 Having a ball How have other companies used sporting venues?


p30 Sporting PA profile Karen Brown of Arsenal


p32 Sporting events calendar Hospitality highlights


p35 Sporting venues directory UK-wide event locations


Contents JANUAR Y/FEBRUAR Y 2013


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54