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SPOR TING VENUES


HAVING A BALL THINKING OFHOLDING YOUR EVENT AT A SPORTING VENUE? THESE RECENTOCCASIONS ARE BOUNDTO INSPIRE


THE SMA TRUST FUNDRAISING DINNER, THE GREAT HALL, CHELSEA FOOTBALL CLUB


HE SMA TRUST IS A UK charity that funds research into spinal muscular atrophy.


The event space for the fundraising dinner needed to have large stage areas, wheelchair access and disabled parking. The SMA Trust felt that the club added prestige, highlighting the unique nature of the event. The evening involved a dinner


for 500 guests, many of whom were children who required assistance on the night and special menus, which were carefully planned by the catering team at Levy Restaurants. Flaming torches lined the


entrance to The Great Hall, and the dining space was made to feel dramatic with a twinkling ‘star cloth’ ceiling and a monochrome colour scheme. Impersonator Alistair McGowan kept guests entertained, while BBC newsreader Emily Maitlis conveyed what it’s like to live with SMA by interviewing children suffering from the disease. “We wanted to create the


‘wow’ factor as our guests arrived,” explains Tessa Rice, a trustee of the SMA Trust, “and The Great Hall did just that. Our guests enjoyed a fun evening in a unique setting, and we would definitely use the space again.”


WOMEN IN BUSINESS AWARDS, THE CENTAUR, CHELTENHAMRACECOURSE


HE WOMEN IN BUSINESS AWARDS is an annual event that highlights the


achievements of leading businesswomen in and around the Gloucestershire area. This was the second year the


awards were held at Cheltenham Racecourse, so it was important to showcase different elements of the venue in order to make an impression on the 300 attendees. Ahead of the awards dinner,


THE SMA TRUSTDINNER, CHELSEA FC BMW MOTORRAD, THE SILVERSTONE WING, SILVERSTONE


MW MOTORRAD decided to hold its UK national conference at


Silverstone because of its strong ties to the motor industry. It wanted to create a lasting impression for dealers who attend lots of conferences throughout the year, while at the same time reviewing 2011 and outlining plans for 2012. Guests were welcomed with


refreshments on one of The Silverstone Wing’s mezzanine


floors, overlooking the Grand Prix Circuit. BMW Motorrad then gave several presentations in the 100-seater auditorium, before dealers had the opportunity to drive on the circuit. Conrad Parker, National


Aftersales Manager at BMW Motorrad UK, praised the hospitality. “A fantastic variety of vehicles were available for our dealers to experience,” he says. “It’s the people who make the event, and Silverstone’s staff were outstanding.”


Cheltenham Racecourse jointly hosted three ‘Inspiring Women’ networking events with Gloucestershire Media in the impressive Panoramic Suite, with


around 50 guests attending each seminar to great success. The networking events


boosted ticket sales for the final ceremony, which was moved from the Gold Cup Room to The Centaur – an impressive building that not only has a capacity for up to 2,250 people, but also boasts flexible lighting, seating and stage arrangement. Eight awards were presented


at the event, which was hosted by Gloucestershire Media’s Managing Director Sarah Pullen. Choosing to make the event larger not only improved profits, but greatly raised the public profile of the awards.


THE CENTAUR, CHELTENHAM RACECOURSE


BMW MOTORRAD, THESILVERSTONE WING


PALIFE.CO.UK


♦ 26 ♦


JANUARY/FEBRUARY 2013 • PALife


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